Press Release
Promotion Chair by Beijing Yeak Tech Co. Ltd. Receives the Bronze A' Design Award in Furniture Design
Beijing Yeak Tech Co. Ltd. recognized for furniture design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Furniture Design category for Promotion Chair by Beijing Yeak Tech Co. Ltd.. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Promotion Chair
Promotion is a dining chair made of North American black walnut. The design is inspired by the end grain of wood, the surface marked by tree rings. Small end grain squares are joined in order to form a pattern similar to a chessboard. A customized mortise and tenon structure keeps the frame stable while the shape remains simple. CNC engraving is used in production, and the surface is finished with wood wax oil. Sections cut at different angles create soft light and shade effects. The chair suits restaurants, homes and lounges.
About Beijing Yeak Tech Co. Ltd.
Beijing Yeak, established in Beijing in 2022, specializes in space design and excels in dealing with the relationship and integration among space, people and materials. The company, integrating such multi-scale design concepts as architecture, interior and furniture, is committed to exploring the boundaries of design, promoting actively spatial experiments and design innovation in practice.
Award Record
With this recognition, Beijing Yeak Tech Co. Ltd. is a winner of 5 A' Design Awards. The awards span the editions from 2021 - 2022 to 2022 - 2023 of the A' Design Award & Competition.
About the A' Furniture Design Award
The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. The competition is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Entries typically include chairs, tables, sofas, beds, cabinets and shelves. Awarded furniture designs are published at https://dezigners.org/design-category/furniture
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/147841
- A' Design Award Page: https://competition.adesignaward.com/147841
- Media Showcase: https://www.designnewsroom.com/!147841
- Laureate Profile: https://dezigners.org/d/322067
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Promotion Chair
- Function
- Chair
- Category
- Furniture Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home
- Colors
- Dark Olive Green, Silver, Dark Slate Gray, Dim Gray and Gainsboro
- Images
- 5
The Recognition
- Laureate
- Beijing Yeak Tech Co. Ltd.
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #147841
Credits
- Team
- Liu Zulong and Nie Xiaozi
Design Details
- Unique Properties
- With unique material structure, this promotion dining chair features light& shade effect and a sense of order, offering users with artistic dining space. Unique touch of different wood end grain combined with different textures forms a distinctive visual effect. The exclusive mortise and tenon structure of the product ensure its stability.
- Inspiration
- The product is inspired by the end grain (tree ring) of wood with unique touch and texture, unlike the section of conventional wood furniture. This Promotion chair is made of small end grain squares putting together in order with the customized mortise and tenon structure presenting the aesthetic feeling of chessboard, standing out from conventional wood furniture.
- Research
- If its end grain seat is compared to a chess board, this simple chair can be seen as a pawn with no dramatic shape. But even a pawn, as long as he keeps going, can become a bishop, a knight, a castle, or even a queen when he reaches the end line, which is called Promotion.
- Challenge
- The challenge is to keep the whole structure stable with a simple shape. To make it, the product has a customized mortise and tenon structure to keep the structure stable and add some decors to details. Sections with different angles present various light and shadow effects, presenting a profound feeling and soft reflective effect.
- Realization and Technology
- CNC engraving technique North American Black Walnut: FAS grade wood from two farms, Midwest Walnut and Hawkeye Coating: use only OSMO wood wax oil with multiple coating
- Operation and Interaction
- Simple chair, perfect for restaurants, homes, lounges, also a piece of art.
- Project Duration and Location
- The project was launched in Beijing in June 2019, completed in Henan in June 2022 and exhibited in Beijing's Caochangdi Art District in November 2022
- Keywords
- Chair, furniture, ergonomics, North American black walnut, minimalism
