Press Release
Gamma Private Bank by Victor Weiss Receives the Bronze A' Design Award in Luxury Design
The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes Victor Weiss for luxury design
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Gamma Private Bank by Victor Weiss has been granted the Bronze A' Design Award in the Luxury Design category, A' Design Award & Competition has announced. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Gamma Private Bank
Gamma is a private bank designed as an invitation-only club for wealth management. Membership is granted through a detailed methodology and evaluation of assets. The design respects the classic touch points of an antique bank and adds modern facilities. The work includes naming, brand strategy, visual identity, product development, architecture and graphic design. Each new member receives a signature package with a gold coin that opens the Gamma Club, a box of cigars and a rhodium pen. The aim is to preserve human interaction in a digital society.
About Victor Weiss
Victor Weiss is a visual branding designer. Apart from the internationally awarded studio that carries his name, Weiss is known for his many contributions to the creative segment, strong core values and well established team. Creator of the first international Visual Identity Community, (A group that carries an outstanding 42 features on Behance) also a speaker on branding workshops in South Africa, Los Angeles, Dubai, and Rio de Janeiro. Weiss believes design is one of the most powerful forces in our lives, whether or not we are aware of it. He thinks design can make companies succeed as well as bad design can contribute to failure.
Award Record
Victor Weiss is a winner of 3 A' Design Awards, including this recognition. The awards span the editions from 2019 - 2020 to 2022 - 2023 of the A' Design Award & Competition.
About the A' Luxury Design Award
The A' Luxury Design Award is an international competition recognizing excellent luxury products and projects by leading designers and luxury brands worldwide. The competition is organized within the A' Design Award & Competition and is open to luxury designers, high-end fashion designers, luxury car designers and luxury watch designers from all countries. Entries typically include yachts, private jets, high-end watches, luxury cars, designer handbags and opulent jewelry. Awarded luxury designs are published at https://dezigners.org/design-category/luxury
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/147498
- A' Design Award Page: https://competition.adesignaward.com/147498
- Media Showcase: https://www.designnewsroom.com/!147498
- Laureate Profile: https://dezigners.org/d/245907
- Further Information from the Laureate: https://bit.ly/GAMMABANK
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Gamma Private Bank
- Function
- Private Bank
- Category
- Luxury Design
- Discipline
- Service Design
- Industry
- Luxury and Furniture & Home
- Colors
- Black, Dark Slate Gray, Dark Olive Green and Dim Gray
- Images
- 5
The Recognition
- Laureate
- Victor Weiss
- Country
- Brazil
- Recognition
- Bronze A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #147498
Design Details
- Unique Properties
- Gamma is perceived as not only a bank, but a private group and invitation-only club. In order to join Gamma you must have more than a high net worth. Gamma is about solid capital, it applies detailed methodology and evaluation of assets for member approval. The status and experience provoke this desire to be inside Gamma, the membership is a statement.
- Inspiration
- To Preserve Human Interaction in a Digital Society." The target audience is Gen X upper class. We focused in creating an exclusive brand for wealth management. With respect to the classic touch points of an antique bank and incorporated modern facilities, Gamma aims to provide the best and most exclusive experience in banking services.
- Research
- It is a challenge to ride against the tendency waves in design, when brands have worked towards minimalizing physical contact and personal experience. Gamma goes the opposite direction. When one signs the membership contract, they are given a signature package which includes: the exclusive Gamma gold coin which is a key to access the Gamma Club, a box of exclusive Cuban cigars by Arturo Fuente and a unique rhodium pen.
- Challenge
- The biggest challenge was to set up a dream team in order to create this very high end technical project. We created Gamma from scratch the Naming, Brand Strategy, Visual Identity, Product Development, Architecture, Graphic Design, Type Design, Photo Retouch, Video Production and more.
- Project Duration and Location
- The project was initiated in April 2019, and was concluded in June 2020.
- Keywords
- Confidentiality, Experience, Prestige, Expertise, Investment, Profit, Transparency, Consultant, Exclusivity, Security, Premium, Incentive, Status, Trust, Credit, Financial
