Press Release
Bronze A' Design Award in Mobile Technologies, Applications and Software Design Goes to Baidu Life Mobile App by Baidu Online Network Technology Beijing
The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes Baidu Online Network Technology Beijing for mobile technologies, applications and software design
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Baidu Life Mobile App by Baidu Online Network Technology Beijing, designed for Baidu Online Network Technology. Beijing, has been granted the Bronze A' Design Award in the Mobile Technologies, Applications and Software Design category, A' Design Award & Competition has announced. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Baidu Life Mobile App
Baidu Life is a mobile application designed as a career experience platform. Baidu Life combines intelligent technology, career simulation and offline tutorials to help users learn about different occupations. Structured occupational knowledge is presented through immersive online simulations and interactive games. Users can practice new vocational skills while experiencing the features of each occupation. Virtual partners study user preferences and offer personalized content. The platform reduces the time needed to search for career information.
About Baidu Online Network Technology Beijing
Baidu is a Chinese multinational technology company specializing in Internet-related services and products and artificial intelligence with the mission of "making the complex world simpler with technology". Baidu's vision is to become the world's top high-tech company that understands users and helps them grow.
Award Record
This recognition makes Baidu Online Network Technology Beijing a winner of 5 A' Design Awards. All of the awards belong to the 2022 - 2023 edition of the A' Design Award & Competition.
About the A' Mobile Technologies, Applications and Software Design Award
The A' Mobile Design Award is an international design competition recognizing good design in mobile industry by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to mobile designers, application developers, software engineers and user interface designers from all countries. Entries typically include smartphones, tablets, wearables, mobile applications, mobile games and mobile software. Awarded mobile designs are published at https://dezigners.org/design-category/mobile
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/147028
- A' Design Award Page: https://competition.adesignaward.com/147028
- Media Showcase: https://www.designnewsroom.com/!147028
- Laureate Profile: https://dezigners.org/d/336414
- Further Information from the Laureate: https://youtu.be/qfJ3i72Lxuk
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Baidu Life Mobile App
- Function
- Mobile App
- Category
- Mobile Technologies, Applications and Software Design
- Discipline
- Communication Design
- Industry
- Software and Electronics & Appliances
- Colors
- Lavender, Thistle, Medium Slate Blue, Light Steel Blue and Medium Purple
- Images
- 5
- Client
- Baidu Online Network Technology. Beijing
The Recognition
- Laureate
- Baidu Online Network Technology Beijing
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #147028
Credits
- Team
- Yuan Lu, Yifan Chen, Yujie Shi, Yanhui Yao, Yong Zhang, Siren Zhang, Shuang Li, Yingshan Chen, Songshuai Zhao, Lena Hu, Yang Yu and Xiaolong Che
Design Details
- Unique Properties
- Baidu Life is a career experience platform that integrates various forms of intelligent technology, career simulation and offline tutorials, and its significance is to help users break the barriers of career information in a more convenient and intelligent way by providing immersive career simulation experience, and easily obtain real feelings and information related to different occupations.
- Inspiration
- At present, it is recognized that there are 20,000-30,000 occupations in the world. In the face of such a large number of occupations and complex occupational information, it is difficult to truly understand the connotation of different occupations by relying on personal experience and experience. We need more professionals with professional knowledge in the industry to help users deepen their cognition of various occupations
- Research
- Baidu Life provides a brand new way of career experience, giving users real career experience, reducing the time cost and human cost of information screening for users, and helping users to expand their future development direction. With Baidu's continuous investment, Baidu Life can contribute value in more fields such as medical, education and public services.
- Challenge
- Different from the traditional single way, Baidu Life provides users with a comprehensive form of online career experience in a more intelligent way. Its advantages lie in that the experience process is more fun, the feeling is more real, the information source is more reliable, and the personalized needs are met, so as to help and guide users to explore more career possibilities.
- Realization and Technology
- Relying on intelligent technology career database and Baidu Big Data platform, Varied Life helps users understand related career characteristics through highly immersive online career simulation experience and interactive game plan, so that users can understand and decide the future or next career development direction in a relaxed and happy way.
- Operation and Interaction
- The platform provides structured occupational knowledge information, and users who can master new vocational skills through online simulation practice while experiencing occupational characteristics can interact with the created virtual series such as games, chat, dress matching, etc., to obtain more personalized online vocational experience With the help of Baidu's AI intelligent platform, virtual partners learn and analyze users' preferences based on their search habits, thus making them the most understanding friends.
- Project Duration and Location
- Development and Beijing in July 2020, online in Beijing in September 2020.
- Keywords
- Immersive career experience, career simulation, career planning
