Press Release
Onogreen Toilet Brush by Alfredo Laria Receives the A' Design Award in Bathroom Furniture and Sanitary Ware Design
Alfredo Laria recognized for bathroom furniture and sanitary ware design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Onogreen Toilet Brush by Alfredo Laria, designed for Onogreen, has been granted the A' Design Award in the Bathroom Furniture and Sanitary Ware Design category, A' Design Award & Competition has announced. The result belongs to the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Onogreen Toilet Brush
Onogreen is a toilet brush designed to stay hidden inside the flush system. A telescopic handle allows the brush to be stored out of sight, which saves space and keeps the brush away from children and pets. A shield protects the hand and acts as a lid when the brush is concealed. The bristles are fewer and more widely spaced than usual, so water is not trapped and dripping is avoided. The bristles can be replaced without changing the whole brush. Recyclable materials are used, with a carbon fibre structure and TPR bristles.
About Alfredo Laria
Onogreen is a new brand created in Asturias, Spain, during COVID. It aims to design original bathroom accessories which are both sustainable and functional. Its founder, Alfredo Laria, is a professional with ample know-how gained during more than 15 years of experience in the bathroom industry. He is a versatile entrepreneur with an extensive knowledge in Marketing and Business an innate curiosity for strange and singular things. Onogreen aspires to design innovative, disruptive solutions while eliminating the cognitive dissonance that occurs after the purchase of certain accessories such as toilet brushes.
Award Record
Alfredo Laria is a winner of 1 A' Design Award, including this recognition.
About the A' Bathroom Furniture and Sanitary Ware Design Award
The A' Sanitary Ware Design Award is an international design competition recognizing good bathroom product designs by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to sanitary ware designers, bathroom furniture designers, industrial design studios and ceramic artists from all countries. Entries typically include toilets, sinks, bathtubs, showers, bidets and faucets. Awarded sanitary ware designs are published at https://dezigners.org/design-category/sanitary-ware
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/146348
- A' Design Award Page: https://competition.adesignaward.com/146348
- Media Showcase: https://www.designnewsroom.com/!146348
- Laureate Profile: https://dezigners.org/d/338713
- Further Information from the Laureate: http://www.onogreen.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Onogreen Toilet Brush
- Function
- Toilet Brush
- Category
- Bathroom Furniture and Sanitary Ware Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home and Architecture
- Colors
- Light Gray, Lavender, Gray, Dark Gray and Dark Slate Gray
- Images
- 5
- Client
- Onogreen
The Recognition
- Laureate
- Alfredo Laria
- Country
- Spain
- Recognition
- A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #146348
Credits
- Image Credits
- Photographer:Worldproof Iberia, Illustrator: Alfredo Laria, Onogreen, 2022; Photographer:Worldproof Iberia,Illustrator: Alfredo Laria, Onogreen, 2022; Photographer:Worldproof Iberia, Illustrator: Alfredo Laria, Onogreen, 2022 Video credits: Creator Alfredo Laria All the pictures Copyright: Onogreen / Worldproof Iberia,s.l.
Design Details
- Unique Properties
- Its discreet design with telescopic handle allows the Onogreen brush to go completely unnoticed by keeping it into the flush system. Unique in the market, this innovation creates cleaner, safer bathrooms by eliminating germs, bad smells and by keeping the brush out of the reach of children and pets. In addition, its integrated design keeps the brush out of sight and frees up space, making the bathroom seem bigger and more spacious.
- Inspiration
- The health risks of toilet brushes became clear during Covid. Bad bathroom smells were produced by germs proliferating on brush and holder. It was also apparent that most people tried to keep their toilet brushes hidden from sight. The Onogreen brush prevents the spread of germs and virus and avoids unwanted contagion in homes, hospitals, nursing homes, public toilets, restaurants and offices. By staying out of sight, the brush also inspires greater confidence in bathroom hygiene.
- Research
- A market survey was carried out. The findings confirmed our target audience and revealed suspected misgivings about the decision to purchase an integrated toilet brush, including possible issues such as dripping, return of organic matter back to the tank or installation. We focused on designing a toilet brush according to this feedback from a sustainable point of view, and on presenting an original product that people can talk about without feeling it is an uncomfortable topic.
- Challenge
- The main challenge was to design an environmentally friendly toilet brush that would stay completely out of sight, but could be compatible with most toilets, solve germ-proliferation and bad-odour issues, not drip, and would make people want to talk about it. The humble toilet brush is often considered an embarrassing topic. I wanted to design an original toilet brush that people would have no qualms about recommending to others, if not with pride, at least without blushing.
- Realization and Technology
- The Onogreen brush is manufactured in high quality recyclable materials with ABS chromed, golden and white gloss finishes. It has a carbon fibre structure with TPR bristles. It has fewer, more separated bristles than traditional brushes, thus preventing water becoming trapped, and so avoids dripping: it only needs a gentle shake before use to achieve this.
- Operation and Interaction
- The Onogreen brush allows the WC to be cleaned easily and without mess. Its shield protects your hand and acts as a lid when concealed in the flush system. Strong and robust, it withstands energetic action when needed. Compatible with disinfecting toilet tablets, it keeps them in the cistern until fully dissolved, thus avoiding blocking the flush mechanism. After the wear and tear of use, the bristles can be replaced, without having to replace the whole brush.
- Project Duration and Location
- This project started in January 2020 during the COVID pandemic in Cangas de Onis, Asturias, Spain. It took 18 months and it will be on the market from December 2022
- Specifications
- 300/390 mm high / 80mm diameter
- Keywords
- Bathroom hygiene, toilet brush, sustainable, Onogreen, Invisible
