Press Release
Mugo Bottled Soda Label by Tanya Dunaeva Is Granted the Bronze A' Design Award in Packaging Design
Tanya Dunaeva acknowledged for packaging design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Mugo Bottled Soda Label by Tanya Dunaeva has been granted the Bronze A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The result belongs to the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Mugo Bottled Soda Label
Mugo soda consists of four types of drinks that are Mocktails, Lemonades, Spicy syrups and Energetics. All the recipes are exclusively invented. The original approach in Product creations requires similar approach in Packaging Design. The solution to this problem is a Typographic one. It is based on the design of the classic label of traditional expensive alcoholic beverages, but in order to present the originality and novelty of the product, with a significant rethinking of the classics. The multi-layered and contrasting design structure makes design individual and remarkable.
About Tanya Dunaeva
Tanya Dunaeva is a Designer. Having a background and PhD at Industrial design, She is graduated Master Degree at Art-Direction in Graphic Design. She has more than 20 years experience in mainly B2B sector providing different Creative solutions for Advertising, POS, Printing, Events etc. as Art-director and Freelancer. Her experience in tutoring is more than 8 years. Her expertise is well applied to International Awards judging. She has more than 30 awards in Graphic Design, Packaging Design and Creativity.
Award Record
Tanya Dunaeva is a winner of 4 A' Design Awards, including this recognition. The awards were granted between the 2020 - 2021 and the 2022 - 2023 editions of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/146302
- A' Design Award Page: https://competition.adesignaward.com/146302
- Media Showcase: https://www.designnewsroom.com/!146302
- Laureate Profile: https://dezigners.org/d/302925
- Further Information from the Laureate: http://pllsll.com/p/8283
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Mugo Bottled Soda Label
- Function
- Bottled Soda Label
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Peru, Tan, Chocolate, Goldenrod and Dark Khaki
- Images
- 5
The Recognition
- Laureate
- Tanya Dunaeva
- Country
- Great Britain
- Recognition
- Bronze A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #146302
Credits
- Image Credits
- All Images by Photographer Tanya Dunaeva Video by 3D Visualist PAvel Gubin
Design Details
- Unique Properties
- Mugo is a new brand on the market of soft carbonated drinks. The label line consists of four types of drinks. Mocktails are carbonated soft drinks with exquisite taste compositions. Lemonades are a combination of various juices with mineral water and vitamins. Spicy syrups are natural syrups with original flavours based on spices. Energy-tonics are the perfect combination of vitamins and minerals in invigorating drinks.
- Inspiration
- The classic labels of alcoholic beverages inspired to create a fresh mixed design.
- Research
- After analysing the scheme of the classic label and identifying the main most frequently repeated elements, it was decided to simplify these elements as much as possible to the point where a little more and the similarity will no longer be read. Thanks to this solution, a construction scheme was obtained that can be easily scaled to the entire line. The typographic solution turned out to be multi-layered and contrasting.
- Challenge
- The task and a challenge was to create a unique, non-typical packaging label that is not similar to any other Products. As a result we can see multi-layer typography - a mix of fonts and impressions.
- Realization and Technology
- The basic technique for this Packaging design is Printing design that is posed at rather standard formed bottle. Congreve is used to make a beautiful view, and also a pleasant-to-touch product. Tactile sensations enhance visual effects.
- Operation and Interaction
- This is a standard bottle with twisted cap
- Project Duration and Location
- Project has been realised during 4 weeks at Bishkek city, Kyrgyzstan
- Specifications
- Bottle height: 15cm; Front Label: 8x5cm; Back Label: 8x1cm
- Keywords
- Tanya Dunaeva, Typographics, Packaging Design, Jzoy.agency
