Wu Yao Receives the Bronze A' Design Award for Beautiful Chinese Wine Gift Box in Packaging Design

Wu Yao recognized for packaging design by the international grand jury of the 2022 - 2023 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Packaging Design category for Beautiful Chinese Wine Gift Box by Wu Yao, designed for Shede Spirits Co. Ltd.. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

The Bronze A' Design Award Explained

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Regarding Beautiful Chinese Wine Gift Box

The inspiration for the color selection comes from the beautiful landscape of China. The harmonious pictures of civilization, ecology, and nature are integrated with the green bottle body which adds an elegant charm to the design. The design takes the Wisdom Shede wine bottle as the prototype and creates five groups of different pictures on the five small wine bottles all with rare animals and nature as the elements to reflect the meaning of civilized ecological and beautiful China.

About Wu Yao

I'm Wu Yao，In 2019, Beijing Satellite TV invited the designer of the second season of the National Palace Museum, the official cultural and creative designer of Wudang Mountain, the designer recommended by Zhan Ku, the annual cooperative designer of shede liquor industry, and the special designer of the culture and Tourism Bureau of Xi'an Qujiang Management Committee.

Award Record

Wu Yao is a winner of 2 A' Design Awards, including this recognition. All of the awards belong to the 2022 - 2023 edition of the A' Design Award & Competition.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/146179
A' Design Award Page: https://competition.adesignaward.com/146179
Media Showcase: https://www.designnewsroom.com/!146179
Laureate Profile: https://dezigners.org/d/325136
Further Information from the Laureate: https://www.zcool.com.cn/work/ZNjE5Mzk2MDA=.html

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Beautiful Chinese Wine Gift Box
Function: Gift Box
Category: Packaging Design
Discipline: Communication Design
Industry: Packaging & Retail, Branding & Advertising and Manufacturing
Colors: Dark Slate Blue, Tan, Silver, Gainsboro and Dark Khaki
Images: 5
Client: Shede Spirits Co. Ltd.

The Recognition

Laureate: Wu Yao
Country: China
Recognition: Bronze A' Design Award
Edition: 2022 - 2023
Design ID: #146179

Credits

Team: Original designer：yao Wu, yuchen Zhang, boxing Xie, huafeng Shi, zhen Tan, ziyang Zheng and hao Liao

Design Details

Unique Properties: This design takes the Wisdom Shede wine bottle as the prototype and creates five groups of different pictures on the five small wine bottles all with rare animals and nature as the elements to reflect the meaning of civilized ecological and beautiful China
Inspiration: The bottle is green all over The inspiration for the color selection comes from the beautiful landscape of China The mountains are so steep the water waves are so flexible and the landscape changes day and night The landscape is only green like a splash of ink green landscape painting so green has become the main color of our design The harmonious picture of civilization ecology and nature is integrated with the green bottle body which adds an elegant charm
Research: Beautiful China emphasizes the importance of ecological civilization construction which is also the source of inspiration for our design Tuopai Shede famous for its ecological cycle green and environmental protection in the industry is bound to be a practitioner of beautiful China It always uses ecological raw materials starter making brewing and cellaring techniques to make wine and welcomes the new era of ecological consumption with the Baijiu industry
Challenge: The main color is set as cyan and the upper and lower corners are wrapped in gold which makes the overall package more quality The opening method is top open which makes it more like a precious gift The natural theme of this time is consistent with the quality of Shede wine The mellow wine and natural original state together constitute this design so that consumers can feel the charm of nature while receiving the exquisite gift box
Realization and Technology: The expression form of the outer packaging wine box is a suitcase which is based on the form of the box and bag Five rare animals and vibrant nature pictures are printed on the outside of the box and bag The five animals are expressed in the way of gold stamping Other natural landscapes are printed on the leather box and bag in the way of line drawing much like the previous woodblock prints
Operation and Interaction: Create five groups of different pictures on the five small wine bottles all with rare animals and nature as elements to reflect the meaning of civilized ecological and beautiful China
Project Duration and Location: The project will start in Beijing in October 2021 and be completed in Beijing in November 2021
Specifications: Outsourcing box：500mm x 200mm x 500mm
Keywords: Wine Design、Beautiful China、Gift Box