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Press Release

DesignNewswire · COMO, Italy ·

Rsvp Corporate Identity by Jiyun Kim Is Granted the A' Design Award in Graphics, Illustration and Visual Communication Design

Jiyun Kim honored for graphics, illustration and visual communication design by the international grand jury of the 2022 - 2023 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Rsvp Corporate Identity by Jiyun Kim has been granted the A' Design Award in the Graphics, Illustration and Visual Communication Design category. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

About the A' Design Award

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Regarding Rsvp Corporate Identity

Rsvp is an online platform for virtual events during the pandemic, with an invitation-only system for security. The logomark symbolizes inclusivity and connectedness, while the design fosters engagement and community. Rsvp addresses the need for virtual event planning, improving relationships and promoting togetherness during these challenging times. The unique properties of the Rsvp platform include its invite-only system, which safeguards participants against imposters online.

About Jiyun Kim

Lia uses design to make a positive impact in the world. She bridges cultural divides, fosters empathy, and promotes connectivity through her designs. Lia believes good design can bring people closer and is always exploring new ways to innovate and push boundaries.

Award Record

With this recognition, Jiyun Kim is a winner of 1 A' Design Award.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://dezigners.org/design-category/graphics

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Rsvp Corporate Identity
Function
Corporate Identity
Category
Graphics, Illustration and Visual Communication Design
Discipline
Communication Design
Industry
Branding & Advertising and Arts
Colors
Sea Green, Goldenrod, Cornflower Blue, Pale Violet Red and Crimson
Images
5

The Recognition

Laureate
Jiyun Kim
Country
United States of America
Recognition
A' Design Award
Edition
2022 - 2023
Design ID
#145660

Design Details

Unique Properties
The unique properties of the Rsvp platform include its invite-only system, which safeguards participants against imposters online. The system ensures that only those invited by their acquaintances are permitted to gather, providing a secure and trusted environment for online events. The logomark of RSVP is an expression of diversity and interconnectedness. It features entwined typefaces with connecting lines, linking squares, and wide letters. The symbol is based on the virtual meeting screen and varies depending on the number of attendees, reinforcing the idea of inclusivity.
Inspiration
Rsvp is a unique branding project that aims to provide a secure and trusted environment for casual online gatherings among friend groups, especially during the COVID-19 pandemic. The inspiration behind this project comes from the challenges posed by the pandemic, which has made in-person gatherings much more difficult, and virtual parties have become increasingly popular.
Research
This mixed-methods study explores the impact of the Rsvp platform on social connectedness during the COVID-19 pandemic. Participants attend an online gathering via the invite-only system and complete pre- and post-gathering surveys. Data analysis includes descriptive statistics and thematic analysis. The study aims to provide insights into the role of online gatherings in reducing isolation and fostering a sense of community, with Rsvp serving as a model for secure and inclusive virtual gatherings.
Challenge
Due to the COVID-19 pandemic, virtual events have become a popular alternative to in-person gatherings. However, many online platforms lack the necessary features to create a sense of community and connectedness. The challenge is to design a virtual event platform that enhances social connectedness and fosters a sense of community for online gatherings among friend groups, with a focus on security and inclusivity.
Operation and Interaction
The host creates an event and invites guests via a unique link. Guests Rsvp to confirm attendance and can order beverages/goods from Rsvp. Guests attend online gatherings through unique links, interact with others, and order shared items. RSVP provides a secure environment and enhances the experience with chat, games, and music. Invited guests can extend the invitation to others by sharing their unique links. Rsvp adds these new guests to the guest list and promotes inclusivity and community building.
Project Duration and Location
The Rsvp project is a virtual event platform that aims to connect people from different locations with shared interests. It took place in 2022 spring in Korea, US, and UK and was conducted entirely online.
Keywords
Diversity, Inclusivity, Interconnectedness, COVID-19, logomark

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