Bianka Foldi and Robert Valoczi Receives the Bronze A' Design Award for It Is In Your Genes Dynamic Identity in Graphics, Illustration and Visual Communication Design

Bianka Foldi and Robert Valoczi recognized for graphics, illustration and visual communication design by the international grand jury of the 2022 - 2023 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category for It Is In Your Genes Dynamic Identity by Bianka Foldi and Robert Valoczi, designed for Genecontact. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

What the Bronze A' Design Award Means

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Regarding It Is In Your Genes Dynamic Identity

This brand identity was created for a genotyping service, by which predisposition to possible genetic diseases can be detected. Just like the DNA structure, the design concept was also built upon a system of codes, namely specially designed Morse codes representing the letters of alphabet. Any word can be visualized this way, turning a static logo into a dynamic identity. The logo, which is the name of the Client written by the codes, takes the double-helical structure shape of the DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.

About Bianka Foldi and Robert Valoczi

Brand Bar is a team of designers, who dedicate their strategic and creative talents to make their customers stand out. They consider themselves as “thinkers” and they invite their clients for a mutually inspired thinking process. As a brand agency, their services range from brand strategy, brand communication, brand identity to packaging, publication or UX design. Their passion for design has been recognized in various local and international awards. Nevertheless, they are the most proud of their own clients’ acknowledgments.

Award Record

Bianka Foldi and Robert Valoczi is a winner of 2 A' Design Awards, including this recognition. The awards span the editions from 2021 - 2022 to 2022 - 2023 of the A' Design Award & Competition.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://dezigners.org/design-category/graphics

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/144669
A' Design Award Page: https://competition.adesignaward.com/144669
Media Showcase: https://www.designnewsroom.com/!144669
Laureate Profile: https://dezigners.org/d/298741

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: It Is In Your Genes Dynamic Identity
Function: Dynamic Identity
Category: Graphics, Illustration and Visual Communication Design
Discipline: Communication Design
Industry: Branding & Advertising and Arts
Colors: Dark Slate Gray, Black, Dim Gray, Gray and Dark Gray
Images: 5
Client: Genecontact

The Recognition

Laureate: Bianka Foldi and Robert Valoczi
Country: Hungary
Recognition: Bronze A' Design Award
Edition: 2022 - 2023
Design ID: #144669

Credits

Team: Bianka Földi, Robert Válóczi and Attila Simon

Design Details

Unique Properties: Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
Inspiration: The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
Realization and Technology: • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure. • This iconic form of the logo is reflected as a pattern in further identity elements. • The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory. • The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes.
Project Duration and Location: The project started in July 2021 October in Budapest. The website development is still ongoing.
Keywords: dynamic brand identity, flexible brand identity, brand identity