Press Release
Ying Cui Is Honored with the A' Design Award for Morcube Toy in Toys, Games and Hobby Products Design
Ying Cui honored for toys, games and hobby products design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Morcube Toy by Ying Cui, designed for Yino Studio, has been granted the A' Design Award in the Toys, Games and Hobby Products Design category. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Morcube Toy
Morcube is a modular wooden toy designed for creative building and puzzle play. Each cube measures 75 mm on every side and is made of maple wood with a natural finish. Five precision-cut parts form each cube, joined by traditional mortise and tenon joinery without glue. The cubes connect through dovetail joints that slide together and can be pulled apart. A 45-degree bevel on each tenon allows smooth movement. Morcube supports creative thinking and offers a structural challenge for children and adults.
About Ying Cui
Ying Cui is an interdisciplinary designer and lecturer with experience in product, furniture, interactive and visual communication design. Different from the general product design, she expects that the product can meet the emotional needs of users in addition to its functions. Her recent works focus on creating compelling interactive experiences to enhance the emotional connection between people and objects.
Award Record
With this recognition, Ying Cui is a winner of 1 A' Design Award.
About the A' Toys, Games and Hobby Products Design Award
The A' Toy Design Award is an international toy design competition recognizing good toy designs by best toy designers, manufacturers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to toy designers, game studios, industrial designers and hobby product manufacturers from all countries. Entries typically include dolls, action figures, board games, puzzles, plush toys and educational toys. Awarded toy designs are published at https://dezigners.org/design-category/toy
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/144663
- A' Design Award Page: https://competition.adesignaward.com/144663
- Media Showcase: https://www.designnewsroom.com/!144663
- Laureate Profile: https://dezigners.org/d/312804
- Further Information from the Laureate: http://www.yino.studio/morcube
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Morcube Toy
- Function
- Toy
- Category
- Toys, Games and Hobby Products Design
- Discipline
- Industrial Design
- Industry
- Kids
- Colors
- Peru, Dark Khaki, Sienna, Light Gray and Burly Wood
- Images
- 5
- Client
- Yino Studio
The Recognition
- Laureate
- Ying Cui
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #144663
Design Details
- Unique Properties
- Morcube is a versatile toy that allows users the opportunity of exploring their creativity with challenges on every level. It is like a blank canvas with infinite possibilities. With the special locking mechanism, it also provides an intellectual challenge for puzzle lovers. Morcube is 100% made of wood with natural finish. The smooth feel of these precision-cut pieces make it a joy to play with. Moreover, the high quality of maple wood and craftsmanship ensure that it lasts for years.
- Inspiration
- It is always been my passion to create interactive tools that nurture creativity, emotions and sense of sustainability. Morcube, unlike ordinary wooden stacking blocks, has joinery structure inspired by traditional mortise and tenon in wood crafts that makes many more shapes, structures and functions possible. Regarding to the material, I believe that wood is safe and friendly to people, and its appearance will never be out of date whether for children or adults.
- Challenge
- As we know wood is very challenging to be processed with high precision, and it is a live material that changes everyday with humidity. In spite of that, we insist on using wood as the material to create a toy that can be passed from generation to generation due to its natural feeling and for the purpose of being sustainable for people and environment. After many testing and structural adjustments, our product finally achieved the effect that we expect it to be.
- Realization and Technology
- Each cube consists of 5 wooden parts that are fixed together with traditional mortise and tenon without applying glue. The slots in the tenon retain certain elasticity, ensuring the cubes perform well for both structural requirements and user experience. A 45-degree bevel on each side of the tenon guarantees smooth sliding movement. The components of each cube are precisely manufactured by customized machines with a final touch by hand. The cube is the work where craftsmanship meets engineering.
- Operation and Interaction
- Each morcube is connected by dovetail mortise and tenon. To connect, align a tenon with a mortise and slide in; to disassemble, you can either slide it out or simply pull them apart. The tenons are designed with specific level of friction and elasticity that they wouldn’t break when being twitched out. It even creates satisfying sound and interaction that people can’t stop playing it. Thanks to the sliding system, it allows more design figurations to build while appreciating traditional craft.
- Project Duration and Location
- The project started in Augest 2021 in Shanghai and now we are still looking for manufacturers and e-commerce platforms to sell our products.
- Specifications
- 75 mm x 75 mm x 75 mm
- Keywords
- Toy, Wooden Toy, Toy Block, Brain Teaser, Modular Toy, Mortise and Tenon, 3D Toy, Architectual Toy, Creative Tool
