Press Release
Spot On Interactive Light Installation by Responsive Spaces and Michael Holzer Receives the Golden A' Design Award in Installation Design
Responsive Spaces and Michael Holzer of Responsive Spaces recognized for installation design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Spot On Interactive Light Installation by Responsive Spaces and Michael Holzer of Responsive Spaces, designed for Creative Region / City of Linz, has been granted the Golden A' Design Award in the Installation Design category, A' Design Award & Competition has announced. The result belongs to the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Golden A' Design Award
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
About Spot On Interactive Light Installation
Empty shop windows are boring. Especially due to the Covid-19 pandemic empty shop windows became an even more urgent matter for the city of Linz. But in particular, in great locations throughout the city those, those spaces are also unused presentation areas that can be put to good use in the meantime. Therefore this unique shop window installation and the concept of "Spot On" behind it were developed. Interactive light installations turn empty windows into engaging and extraordinary art pieces, while also offering local businesses a valuable temporary stage. We. Love. Linz.
About Responsive Spaces and Michael Holzer
Responsive Spaces is a studio for creative technology, that creates and develops immersive and interactive brand experiences. Its tangible and walkable digital installations focus on immersive and interactive story telling and therefore combine any kind of digital worlds with physical places and locations. Recent projects range from trade shows, exhibitions and digital enhanced architecture to live-events and digital prototyping. Responsive Spaces takes pride in focusing on the story and the messages that ought to be delivered and then leverages almost any kind of digital technology to propel them to new heights.
About Responsive Spaces
Responsive Spaces creates and develops tangible and walkable digital installations.
Award Record
Responsive Spaces and Michael Holzer of Responsive Spaces is a winner of 6 A' Design Awards, including this recognition. The awards were granted between the 2017 - 2018 and the 2022 - 2023 editions of the A' Design Award & Competition.
About the A' Interactive, Experiential and Immersive Design Installations Award
The A' Installation Design Award is an international installation design competition recognizing good installation designs by best installation designers worldwide. It is organized within the A' Design Award & Competition and is open to installation designers, experiential design studios, interactive design agencies and immersive technology experts from all countries. Typical entries include sculptural installations, light installations, sound installations, digital installations, kinetic installations and site-specific installations. The awarded interactive installation designs are published at https://dezigners.org/design-category/installation
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/144465
- A' Design Award Page: https://competition.adesignaward.com/144465
- Media Showcase: https://www.designnewsroom.com/!144465
- Laureate Profile: https://dezigners.org/d/217352
- Further Information from the Laureate: http://bit.ly/3xqbS4S
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Spot On Interactive Light Installation
- Function
- Interactive Light Installation
- Category
- Installation Design
- Discipline
- Communication Design
- Industry
- Arts and Branding & Advertising
- Colors
- Dark Gray, Dim Gray, Black, Dark Slate Gray and Gray
- Images
- 5
- Client
- Creative Region / City of Linz
The Recognition
- Laureate
- Responsive Spaces and Michael Holzer
- Country
- Austria
- Brand
- Responsive Spaces
- Recognition
- Golden A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #144465
Credits
- Team
- Markus Pargfrieder, Michael Holzer, Nazila Shamsizadeh, Katharina Mayrhofer, Martin Zeplichal, Julian Reil and Andrea Maderthaner
- Image Credits
- Photo Credits: Responsive Spaces Video Credits: Eyup Kus
Design Details
- Unique Properties
- Empty shop windows are boring. But especially in good locations, they are also unused presentation areas that can be put to good use in the meantime. For example, to offer local businesses a valuable temporary stage. Best of all in the form of this interactive shop window installation. Due to the Covid-19 pandemic additional empty shop windows happened to pop up in our hometown Linz. Therefore, in the summer of 2021, the concept of 'Spot On' was born.
- Inspiration
- The heart of the installation was a voluminous arrangement of controllable LED lights. When viewers were 'on spot', they could design individual messages using their smartphones and send them directly to the system. A jury regularly selected new young companies and startups from among all the applicants, for whom this consequently meant to be in the spotlight in the shop windows. WE. LOVE. LINZ.
- Research
- As a studio for interactive brand experiences we were able to apply our learnings from other projects in the B2B field to this public space installation. The overall creative process to design the setup, the light effects as well as the possibilities of interaction was done within the creative team of the project. This process benefitted from our interdisciplinary team setup and approach.
- Challenge
- It was the goal to positively utilise ugly (because empty) shopwindows in the inner areas of Linz. We needed a flexible hardware setup to adapt to different measurements of shopwindows as well as add extra value to argue funding. Therefore we integrated the presentation of local businesses which were also hit hard by the COVID-19 pandemic. To engage with bypassers we offered them a mobile interface that let them easily take creative control of the light installation and display short messages.
- Realization and Technology
- The whole installation consists of a easy to setup and remove wooden frame to which 24 DMX-controllable LED tubes with single RGB Pixel control are mounted. The mobile website that lets everybody interact with the light installation has a MQTT based backend that is parked in the cloud, so every bypasser can reach it with his or her smartphone. The light installation itself is also connected to the internet via a SIM card and mobile internet to receive commands from all users that a surfing the mobile website.
- Operation and Interaction
- As soon as one stands on a marked point in front of the shop window, the complex arrangement of lamps and light unravel for the viewer and an interactive ticker become legible. Via QR code and smartphone, own messages and crazy light effects can be controlled in the shop window.
- Project Duration and Location
- Since August 2021 in Linz
- Specifications
- The whole installation has a size-flexible setup. The initial installation was 4 meters in width, 2 meters in height and 1.2 meters in depth.
- Keywords
- interactive installation, light installation, mobile interface, shop window, art installation, digital installation
