Press Release
Cain Grenade Men's Perfume Packaging by Luo Heng Is Granted the Silver A' Design Award in Packaging Design
Luo Heng acknowledged for packaging design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Packaging Design category for Cain Grenade Men's Perfume Packaging by Luo Heng, designed for Shenzhen Megacombine Technology Co., Ltd. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Cain Grenade Men's Perfume Packaging
Cain Grenade is a packaging design for a men's perfume. The container takes the angular form of a grenade, giving the product a strong and bold appearance. Layered gradient colors cover the surface and shift with the light. The outer box is formed with simple, clear lines drawn from antique motifs, creating a calm and elegant look. Several contrasting colors are combined on the box, and a raised and recessed texture is applied to add depth. Bronzing makes the details more refined. The packaging measures 60 mm in width, 55 mm in depth and 120 mm in height.
Award Record
Luo Heng is a winner of 2 A' Design Awards, including this recognition. All of the awards belong to the 2022 - 2023 edition of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/144367
- A' Design Award Page: https://competition.adesignaward.com/144367
- Media Showcase: https://www.designnewsroom.com/!144367
- Laureate Profile: https://dezigners.org/d/337001
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Cain Grenade Men's Perfume Packaging
- Function
- Men's Perfume Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Dark Slate Gray, Black, Midnight Blue and Dim Gray
- Images
- 5
- Client
- Shenzhen Megacombine Technology Co., Ltd
The Recognition
- Laureate
- Luo Heng
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #144367
Credits
- Team
- Design Director, Illustrator, Peng Qiubing, Graphic Designer, Zhang Shengyuan, 3D Designer and Gong Shengluo
Design Details
- Unique Properties
- Cain Grenade is a fragrance for men. Grenade hard appearance design reflects the male domineer, refused to low-key. The beautiful and layered color, with angular shell contains the power of explosion.Use antique elements to form the lines of the outer box, simple and clear, reflecting the man's calm and elegance.The packaging box design use rich lines, and use several colors for contrast color matching, also add concave and convex texture technology, increase high quality feeling and aesthetics.
- Inspiration
- Cain Grenade is a fragrance for men. Triggering an explosion of male wildness, break out the most primitive male charm, sense of domineering and aggressive. Grenade hard appearance design reflects the male domineer, refused to low-key. The beautiful and layered color, with angular shell contains the power of explosion; We use antique elements to form the lines of the outer box, simple and clear, reflecting the man's calm and elegance.
- Research
- CAIN Grenade packaging adopts the mysterious tarot card form as symbol language to reflect the power of repression, the overall has the advanced sense of masculinity, but also for the outbreak of "male charm" to provide an atmosphere, bronzing technology making the texture more delicate, more prominent details.
- Challenge
- The packaging box design use rich lines, and use several colors for contrast color matching, also add concave and convex texture technology, increase high quality feeling and aesthetics; In order to fully reflect the wild charm of Cain, use multi-layer gradient color With innovative appearance, excellent texture, and mysterious cultural sense symbolizing male wildness, the shape of the grenade combined with its dazzling appearance is extremely attractive, but also a confident, open, individual self-expression.
- Operation and Interaction
- The packaging box design use rich lines, and use several colors for contrast color matching, also add concave and convex texture technology, increase high quality feeling and aesthetics.
- Project Duration and Location
- The project started in Shenzhen in June 2021 and the design was completed in December 2022
- Specifications
- Width 60 mm, Depth 55 mm, Height 120 mm, Weight 0.07 KG
