Press Release
A' Design Award in Graphics, Illustration and Visual Communication Design Goes to Scaling Inc Brand Identity by Yanming Chen
The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes Yanming Chen for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Scaling Inc Brand Identity by Yanming Chen, designed for Scaling Inc, has been granted the A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Scaling Inc Brand Identity
Scaling Inc is a brand identity designed for a media company. The logo is a single matrix lattice formed by five hexagon shapes. The central hexagon represents the company and is highlighted within the lattice. The irregular hexagons give the mark a gear-like and bee-like appearance. The identity is applied to stationery sets, posters, wallpaper and bags for both online and offline campaigns. Vivid colors and simple geometric patterns were selected after focus group interviews and large-scale surveys. The design expresses efficiency, adaptability and growth.
About Yanming Chen
Her name is Yanming Chen. She grew up in Chengdu, the southwestern Chinese city representing culture, art, and diversity. She graduated from Pratt Institute with a Master’s degree in Communication Design, and currently works as a designer in the field of Graphic Design and UI/UX Design with more than three years of professional experience. She is curious and sensitive. Learning knowledge from related fields, such as illustration and animation, she explores cutting-edge arts and technologies and brings them into her unique work of art.
Award Record
This recognition makes Yanming Chen a winner of 1 A' Design Award.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/143781
- A' Design Award Page: https://competition.adesignaward.com/143781
- Media Showcase: https://www.designnewsroom.com/!143781
- Laureate Profile: https://dezigners.org/d/334657
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Scaling Inc Brand Identity
- Function
- Brand Identity
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Deep Sky Blue, Sky Blue, Deep Pink, Hot Pink and Ghost White
- Images
- 5
- Client
- Scaling Inc
The Recognition
- Laureate
- Yanming Chen
- Country
- United States of America
- Recognition
- A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #143781
Credits
- Image Credits
- Yanming Chen
Design Details
- Unique Properties
- Scaling Inc is a cutting-edge media company that utilizes scalable technologies and novel tools to generate advertisements and marketing campaigns. The logo design is composed of polygon-shaped lattices. In this case, the campaign for Scaling includes stationery set design, poster design, and other accessory designs. The design of gear-feeling matrix lattices with a hexagon dot in the middle illustrates that SCALING is a team player that values the benefits of all members within its network and provides win-win opportunities to its clients.
- Inspiration
- The overall design focuses on identifying and emphasizing the meaning of scaling at Scaling Inc. Scaling represents efficiency, adaptability, fast growth, and novelty. The logo design is a single matrix lattice composed of five hexagons. The central hexagon represents the company itself standing out and getting highlighted. Moreover, the choice of non-regular hexagon shape is to make the lattice into a gear-like bee form which both emphasizes the values of Scaling Inc and its goal to create benefits for everyone within the network.
- Research
- The research is conducted around the study of the Scaling Inc case. The objective is to design the logo that helps build brand identity and recognition. The research methodology is based on a combination of waterfall and agile styles. The combined methods enabled me to gradually accomplish the objective by repeating the waterfall model on each more minor phase of the agile model. With the information given about the Scaling Inc case, the design was revised like software updates to match the need of Scaling Inc better and eventually perfect itself.
- Challenge
- Scaling wants to reflect its characteristics and objectives through graphics. The challenge is how to send the correct message effectively. First, the logo itself demonstrates the four cornerstone values of Scaling. Then the choice of gear-like bee shape and the digital network/hive, made by repetitions of logo and shown on accessories, convey the idea of Scaling playing a key role within the network and brings solid services/products to its customers just like bees in a hive and gears in a machine.
- Realization and Technology
- Photoshop, Illustration, and Digital Design
- Operation and Interaction
- In the media company field, creating a good campaign must understand who the audience is and what the audience wants. Based on focus group interviews and large-scale surveys, vivid colors and unique patterns could attain more attention from target users and portray the characteristics of the company. The overall design offers the audience a sense of simple, straightforward, avant-garde, and futuristic connection to the brand, representing the Scaling and its products.
- Project Duration and Location
- The project starts on June 1st, 2022, in the United States of America
- Specifications
- The Scaling logo was created by using Adobe Illustrator and Photoshop. The design is adapted in web and print ads, such as stationery sets, posters, wallpaper, bags, etc. They can efficiently make online and offline campaigns with their unique and vivid design.
- Keywords
- Branding, Campaign, Modern, Geometric, Logo, Packaging, Visual Identity, Graphic Design
