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Press Release

DesignNewswire · COMO, Italy ·

Mass Series Sumi Limited Furniture by Canuch Inc. Is Granted the Golden A' Design Award in Furniture Design

Canuch Inc. honored for furniture design by the international grand jury of the 2022 - 2023 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ Mass Series Sumi Limited Furniture by Canuch Inc., designed for Fil Studios, has been granted the Golden A' Design Award in the Furniture Design category, A' Design Award & Competition has announced. The result belongs to the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

About the Golden A' Design Award

The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

About Mass Series Sumi Limited Furniture

Mass Series Sumi Limited is a furniture collection that includes a dining chair, a lounge chair, a coffee table, two stools and a coat hanger. Each piece combines a steel frame with generously planed cedar taken from old trees. The cedar is charred by a traditional method that improves durability and brings out defined grains, creating a glossy black surface with a rare texture. The dark finish refers to Noyaki, the grassland burning of the Aso area, where people and nature live together. The series is limited to 25 units per year.

About Canuch Inc.

Their designs seek something functional, beautiful and rational, and they embody "relational design" through each project as an element other than rationality in things that form a shape. Currently, he is expanding his field of activities to product design and branding design in addition to space design.

Award Record

With this recognition, Canuch Inc. is a winner of 2 A' Design Awards. The awards were granted in the 2022 - 2023 edition of the A' Design Award & Competition.

About the A' Furniture Design Award

The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. It is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Typical entries include chairs, tables, sofas, beds, cabinets and shelves. The awarded furniture designs are published at https://dezigners.org/design-category/furniture

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Mass Series Sumi Limited Furniture
Function
Furniture
Category
Furniture Design
Discipline
Industrial Design
Industry
Furniture & Home
Colors
Dark Slate Gray, Light Gray, Silver, Gainsboro and Dim Gray
Images
5
Client
Fil Studios

The Recognition

Laureate
Canuch Inc.
Country
Japan
Recognition
Golden A' Design Award
Edition
2022 - 2023
Design ID
#143174

Credits

Team
Strategic Planner:Genki Imamura, Project Manager:Kentaro Kanayama, Art director:Ryosuke Tomita, Public Relation:Masahiro Ryohara, Interior & Furniture design:Yosuke Kinoshita, Interior & Furniture design:Yusuke Noguchi, Digital Creative Director:Hiroki Noma, Creative Developer:Misato Daikuhara, Creative Developer:Kenta Toshikura, Photographer:Haruki Anami and Photographer:Kenichi Aikawa
Image Credits
Main Image #1 Photographer:Kenichi Aikawa Optional Image #1 Photographer:Kenichi Aikawa Optional Image #2 Photographer:Kenichi Aikawa Optional Image #3 Photographer:Kenichi Aikawa Movie : Haruki Anami Optional Image #4 Photographer:Kenichi Aikawa

Design Details

Unique Properties
The series uses steel frame and generously planed-down cedar. What makes this series so special and profound is that the best part of old cedar trees is used and prepared by skilled woodcraft men. Clean-cut design with smoothly planed cedar and elegantly prepared steel frame urges you to touch and feel it.
Inspiration
Sumi limited is designed to express the unique Aso experience, where people and nature coexist and press on together in a majestic yet harsh volcanic environment, along with the seeds of life sprouting from the inky black world of Noyaki.
Research
Brand is based in Minami-Oguni, Kumamoto prefecture. Minami-Oguni is a town located to the north of Aso caldera which has an active volcano to this day. Aso caldera is internationally famous and about 50,000 people call it home. Rather than just making products, Brand came about with an ambition to protect and preserve the landscape and natural resources that communities cherished and harness it for future generations.
Challenge
Charred inky black represents the culture Cedar is charred to gain glossiness and organic feature with defined grains. Charred colour reminds us of noyaki. It represents Aso history and beauty of harmonic lifestyle with nature. Unique texture created by charred cedar It is a traditional method to charred cedar to make durable furniture. The process involves skills and experience to bring out cedar defined grains just right. This is what produces the unique texture and rare finish to the furniture.
Realization and Technology
Unique texture created by charred cedar It is a traditional method to charred cedar to make durable furniture. The process involves skills and experience to bring out cedar defined grains just right. This is what produces the unique texture and rare finish to the furniture.
Operation and Interaction
Sumi limited is designed to express the unique Aso experience, where people and nature co-exist and press on together in a majestic yet harsh volcanic environment, along with the seeds of life sprouting from the inky black world of Noyaki. This series is limited to 25 units sold annually. The number is based on the 25 Oguni cedar saplings which were granted in the Edo period to grow forests.
Project Duration and Location
The project started in April 2019 in Kumamoto and finished in July 2020 in Tokyo Japan, and was exhibited in Designart Tokyo in 2020.
Specifications
Dining chair W590mm x D670mm x SH420mm x AH610mm Lounge chair W605mm x D680mm x SH365mm x AH510mm 900 Coffee table W900mm x D900mm x H450mm Handle stool W380mm x H450mm 4Leg stool W380mm x D380mm x H450mm Coat Hanger W450mm x D450mm x H1600mm
Keywords
Furniture, Kumamoto, FIL, FIL STUDIOS, MASS Series

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