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Press Release

DesignNewswire · COMO, Italy ·

Racer Toy by Ilwhan Ahn Wins the A' Design Award in Toys, Games and Hobby Products Design

Ilwhan Ahn honored for toys, games and hobby products design by the international grand jury of the 2022 - 2023 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Racer Toy by Ilwhan Ahn, designed for Iahn Design, has been granted the A' Design Award in the Toys, Games and Hobby Products Design category. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

What the A' Design Award Means

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

More About Racer Toy

Racer is a great collection for children and collectors with a deep interest in automotive. Racer is a constructive magnetic toy that allows customers to design and personalize their own collection. Racer is also an ornamental toy that looks incredible on a desk, a table, or a wall shelf. Racer is a luxurious toy for children made from long-lasting materials like ABS plastic with a UV-resistant paint finish and FDA-compliant urethane rubber tires.

Award Record

Ilwhan Ahn is a winner of 1 A' Design Award, including this recognition.

About the A' Toys, Games and Hobby Products Design Award

The A' Toy Design Award is an international toy design competition recognizing good toy designs by best toy designers, manufacturers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to toy designers, game studios, industrial designers and hobby product manufacturers from all countries. Entries typically include dolls, action figures, board games, puzzles, plush toys and educational toys. Awarded toy designs are published at https://dezigners.org/design-category/toy

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Racer Toy
Function
Toy
Category
Toys, Games and Hobby Products Design
Discipline
Industrial Design
Industry
Kids
Colors
Dark Slate Gray, Dark Khaki, Tan, Dark Olive Green and Dim Gray
Images
5
Client
Iahn Design

The Recognition

Laureate
Ilwhan Ahn
Country
Republic of Korea
Recognition
A' Design Award
Edition
2022 - 2023
Design ID
#143085

Credits

Team
Director, Product Designer
Image Credits
Image: ILWHAN AHN Design: ILWHAN AHN

Design Details

Unique Properties
Racer is a great collection for children and collectors with a deep interest in automotive. Racer is a constructive magnetic toy that allows customers to design and personalize their own collection. Racer is also an ornamental toy that looks incredible on a desk, a table, or a wall shelf. Racer is a luxurious toy for children made from long-lasting materials like ABS plastic with a UV-resistant paint finish and FDA-compliant urethane rubber tires.
Inspiration
Toy vehicles and construction toys are popular choices for millions of children across the world. Racer is a product that children and adults who love cars can interact and enjoy together. The design inspiration is from the early Formula 1 racing car but with a modern minimalist aesthetics. Sleek and speedy racing car design is perfect gift for relatives or friends.
Challenge
A lot of effort went into researching a design that did not require screws and had no visible parting lines. On top of that, spending a lot of time making numerous prototypes to find the right specifications was the most challenged part.
Realization and Technology
3D modeling with Solidworks; Rendering with Keyshot; Prototype with Form 3 printer from Formlabs
Operation and Interaction
Racer is a constructive magnetic toy that allows customers to design and personalize their own collection. Each part connected by a magnet can be easily disassembled and reassembled into parts of a desired color.
Project Duration and Location
The project started in May 2021 in Seoul, Korea.
Specifications
Product: 235mm x 125mm x 75mm Package: 250mm x 130mm x 80mm sleeve box
Keywords
Toys, Cars, Solidworks, Keyshot, 3D Print

Good Design Deserves Great Recognition

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