Amanda Dempster Is Honored with the A' Design Award for Tathra Eco Camp Brand Identity in Graphics, Illustration and Visual Communication Design

Amanda Dempster acknowledged for graphics, illustration and visual communication design by the international grand jury of the 2022 - 2023 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Tathra Eco Camp Brand Identity by Amanda Dempster has been granted the A' Design Award in the Graphics, Illustration and Visual Communication Design category. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

About the A' Design Award

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

About Tathra Eco Camp Brand Identity

After being destroyed in the devastating Australian bushfires, Tathra Eco Camp needed a symbolic identity that told a story of rejuvenation, history, and natural immersion. The owners sought a brand suite that would hero the lands unique story whilst also honoring its cultural significance and their commitment to eco-tourism. The resulting brand styling and representations are reflective of the camp's natural appeal and pay tribute to the renewed landscape with the iconic tree rings and unique color scheme symbolic of growth, history, and rejuvenation of the destination.

About Amanda Dempster

Amanda Dempster is an accomplished designer and marketing professional and the Managing Director of Holiday Brands. An Australian creative marketing & brand agency that specialises in driving bookings and increased brand exposure for tourism & accommodation providers. With over two decades of experience in a range of fields, Amanda has developed a reputation for delivering outstanding results for businesses of all sizes.

Award Record

This recognition makes Amanda Dempster a winner of 1 A' Design Award.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://dezigners.org/design-category/graphics

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/142725
A' Design Award Page: https://competition.adesignaward.com/142725
Media Showcase: https://www.designnewsroom.com/!142725
Laureate Profile: https://dezigners.org/d/113817
Further Information from the Laureate: https://tathraecocamp.com.au

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Tathra Eco Camp Brand Identity
Function: Brand Identity
Category: Graphics, Illustration and Visual Communication Design
Discipline: Communication Design
Industry: Branding & Advertising and Arts
Colors: Gainsboro, White Smoke, Silver, Light Gray and Dark Gray
Images: 5

The Recognition

Laureate: Amanda Dempster
Country: Australia
Recognition: A' Design Award
Edition: 2022 - 2023
Design ID: #142725

Credits

Image Credits: Photography Credits: Wes Alan & Tony Harrington (2021) Illustration & Creative Brand Design Credits: Amanda Dempster (2021)

Design Details

Unique Properties: Following their destruction by the Australian bushfires, Tathra Beach Eco Camp embarked on a rebrand to creatively tell their story of rebirth and to relaunch their destination with a new hope and identity. The new brand needed to reflect their unique story, their destruction and hope, their lands rich cultural and indigenous roots, reflect their intensive rebuild, and their commitment to a renewed eco tourism experience. A unique identity that reflected the natural priority of the destination and the vivid history of the renewed landscape was delivered.
Inspiration: With a rich story of rejuvenation following fires, this Eco Camp and Tourism Destination needed a symbolic brand that represented their various stages of history, their rich cultural connection, and the changes the physical landscape had endured. The tree 'rings of life' were chosen as the symbol to represent the locations history of growth and rebirth, and to reflect the unique eco experience the destination delivers. In doing so the brand has been set apart from the traditional leaf or gecko icons commonly represented in eco tourism branding.
Research: In development and realisation of the strategy for this brand, a number of factors were evaluated: colour psychology values and their relationship to the brand values, competitor marques and identity to ensure unique placement and positioning, and the form, colours, materials and planning of the rebuilt physical spaces, buildings and physical landscape were considered to ensure a digital and physical consistency of brand and identity.
Challenge: The challenges in creating this brand were multifaceted. Previously run as a caravan park, and tragically destroyed by the Australian bushfires, this created an opportunity for the new owners to reinvent the destination to deliver a new and unique experience for guests. Delivering a brand and creative strategy that paid tribute to the story of the location and honoured the cultural significance and history of the land, whilst also engaging new guests about the future was a great challenge.
Realization and Technology: A range of avenues were explored in strategizing the creative direction for the brand. Color psychology principles were researched for values related to relaxation and tourism, whilst considerations were also made to the local fauna, wildlife, and the colors and material selections made for the new buildings. This ensured and online/ offline consistency of guest experience across the brand and stay. The insights gained were translated and realised into a cohesive brand design featuring the 'tree rings of life/history' - that spans across typical brand elements, a unique website, social media, advertising and other mediums.
Operation and Interaction: The resulting brand delivered a style of identity not before seen in the Australian Eco Tourism Space. The elements of the brand were adapted across various production mediums and in pleasing variations to meet form of purpose. Eg, high contrast ads and simple representation for physical signage, Contrasting variations and adaptions for visual interest on social media etc.
Project Duration and Location: The project started in Early 2021, with brand launched in July 2022 for pre-opening campaign to support December opening.
Specifications: Comprehensive Brand Design Package & Products were designed, produced/printed & delivered, including: Creative Concepts Complete Style Guide, Custom Designed Wordpress CMS Website, Full Social media setup, launch Social media ad campaigns & creatives Social media launch posts campaign Unique timer etched guest interactive digital guides All physical signage Branded promotional products & giveaways Printed Stationery & Collateral
Keywords: Brand Design, Logo Design, Eco Tourism, Tathra Beach Eco Camp