Press Release
Yantai Experience Sales Centre and Exhibition by More Design Office Wins the Silver A' Design Award in Architecture, Building and Structure Design
More Design Office acknowledged for architecture, building and structure design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Yantai Experience Sales Centre and Exhibition by More Design Office has been granted the Silver A' Design Award in the Architecture, Building and Structure Design category. The result belongs to the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Yantai Experience Sales Centre and Exhibition
Mdo imagined the Yantai Experience Sales Centre as a contrast to the homogeneity of the new development, through form, materiality, and relationship with the landscape. Around the main central lounge and discussion area, all the other functions are placed equally accessible from the centre, encouraging more lines of communication and rendering an overall feeling of openness and link with the surroundings. The architecture becomes a unity of positive and negative spaces. Like a snow-crystal structure that can be read as a pattern in its presence or absence of matter.
Award Record
With this recognition, More Design Office is a winner of 4 A' Design Awards. The awards were granted in the 2022 - 2023 edition of the A' Design Award & Competition.
About the A' Architecture, Building and Structure Design Award
The A' Architecture Design Award is an international architectural design competition recognizing good architectural designs by best architects worldwide. It is organized within the A' Design Award & Competition and is open to architectural design studios, building contractors, structural engineering firms and architecture and design consultants from all countries. Typical entries include skyscrapers, museums, residential buildings, commercial complexes, educational institutions and religious structures. The awarded architectural projects are published at https://dezigners.org/design-category/architecture
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/142718
- A' Design Award Page: https://competition.adesignaward.com/142718
- Media Showcase: https://www.designnewsroom.com/!142718
- Laureate Profile: https://dezigners.org/d/333772
- Further Information from the Laureate: https://moredesignoffice.com/architecture/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Yantai Experience Sales Centre and Exhibition
- Function
- Sales Centre and Exhibition
- Category
- Architecture, Building and Structure Design
- Discipline
- Spatial Design
- Industry
- Architecture
- Colors
- Light Steel Blue, Cornflower Blue, Midnight Blue, Light Slate Gray and Slate Gray
- Images
- 5
The Recognition
- Laureate
- More Design Office
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #142718
Credits
- Team
- Justin Bridgland and Architect: Jaycee Chui
- Image Credits
- All materials on the site belong to More Design Office Co.,Ltd
Design Details
- Unique Properties
- Yantai is a coastal city defined by its hilly topography, its incredible fresh sea food and its winter snow. MDO were commissioned to create a landmark at the corner of the central axis of a new development area, south of the Tashan Scenic Area. The surrounding building fabric is typified by tall blocks of office and residences. MDO imagined the new building as a contrast to the homogeneity of the new development, through form, materiality and relationship with the landscape.
- Inspiration
- The typical exhibition centre is designed as a loop or a one way path. Often a courtyard or site model is placed at the centre as a focus, circulation is linear, lacking interconnection between distant spaces. MDO decided to challenge this norm by creating a public area at its centre, a place for discussion and interaction. MDO wanted to design the space to be more human centric and welcoming. The other functions are arranged as peripheral crystal ramifications, connected to the central heart.
- Research
- Around the main central lounge and discussion area, all the other functions are placed equally accessible from the centre, encouraging more lines of communication and rendering a overall feeling of openness and link with the surroundings. The architecture becomes unity of positive and negative spaces. Like a snow-crystal structure that can be read as a pattern in its presence or absence of matter. The landscape areas, entering the sides of the building, become part of the whole rhythmical dialogue of the exhibition spaces, bringing light to the interior space. From the exterior, the building appears as a series of fluted drums wrapped in a glass skirt.
- Challenge
- When first approached by the client, their intention was to create a temporary sales centre to host the negotiation activities for the development. MDO proposed a demountable and reusable option, in order to avoid producing a big amount of waste, that was rejected. While designing the project, MDO had clear in mind the focus to convince the local government that a sales centre could be much more than just a commercial building. MDO defended how the building could play an important role in the neighborhood as catalyst of social interaction and inclusion.
- Realization and Technology
- From the exterior, the building appears as a series of fluted drums wrapped in a glass skirt. The drums vary in height depending on the internal function. They are finished with silver aluminum panels which gently reflect the sky and surrounding landscape. The glass skirt employs six meters tall frameless panels which allow light and views into the interior. Even though the plan appears to be freeform, the facade was rationalized to use a single size and radius of curved glass with glass fins structure.
- Operation and Interaction
- The central space is sunk down 1.2m to define the transition to the lounge area and to enhance the ceiling height. The step creates a column lined circular gallery, from which each external space is accessible and which encourages visual links between the different functions across the main space. In the most open part of the snow-crystal, MDO created a stepped amphitheater. The space is created for circular meetings, group activities and for children to play; a multifunctional space that can be adapted to different purposes. It keeps the circular shape as an emblem of gathering and openness.
- Project Duration and Location
- The project started in July 2019 and finished in March 2021.
- Specifications
- Area：1800 Square Meters
- Keywords
- Exhibition, Architecture, Interior, Sales Center, Modern, Simple, Natural, Art
