Press Release
Liang Chen Receives the Golden A' Design Award for Shguijiu Dian Baijiu Packaging in Packaging Design
Liang Chen recognized for packaging design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Packaging Design category for Shguijiu Dian Baijiu Packaging by Liang Chen, designed for Shanghai Guijiu Group Co., Limited.. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Golden A' Design Award Explained
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
About Shguijiu Dian Baijiu Packaging
Shguijiu Dian is a packaging design for a high-end gift Baijiu from Shanghai. The form is inspired by Shanghai Tower, the tallest building in China. The crystal bottle and the mirror-like metal cap read as one shape, with spiraling curves and an asymmetric profile. The outer box is silver plated and cylindrical, with an irregular curved surface. The outer box measures 110 mm in diameter and 330 mm in height, and the bottle measures 80 mm in diameter and 300 mm in height. Both parts can be kept and displayed, which reduces waste.
About Liang Chen
中国桂酒集团有限公司总部位于上海陆家嘴，是一家实力雄厚的创新型百酒生产企业，生产中心位于茅台镇。中国桂酒集团有限公司按照传承了16代的独特酿酒配方，根植茅台风味白酒生产基地，精选赤水河红流苏高粱和水。公司遵循12987茅台香精白酒的酿造工艺，只生产纯谷酵母昆沙江味白酒。未来，贵酒集团将推进并购，引进现代生产技术，实现100万吨产能，打造以国际化、现代化、标准化、智能化、百酒与旅游融合为特色的花园式白酒产业园。
Award Record
Liang Chen is a winner of 1 A' Design Award, including this recognition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/142667
- A' Design Award Page: https://competition.adesignaward.com/142667
- Media Showcase: https://www.designnewsroom.com/!142667
- Laureate Profile: https://dezigners.org/d/334277
- Further Information from the Laureate: http://www.sh600696.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Shguijiu Dian Baijiu Packaging
- Function
- Baijiu Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Lavender, Silver, Dark Gray, Light Slate Gray and Gray
- Images
- 5
- Client
- Shanghai Guijiu Group Co., Limited.
The Recognition
- Laureate
- Liang Chen
- Country
- China
- Recognition
- Golden A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #142667
Credits
- Team
- Chen Liang and Song Liu
- Image Credits
- Creative Director: Chen Liang
Design Details
- Unique Properties
- As a high-end gift Baijiu representing Shanghai in a theme of opening up the future, the creative design is enlightened by Shanghai Tower, the highest building in China and the third in the world, which reflects the international urban style and an urban spirit that transcends the future in both recognition and influence. The cross-domain and futuristic architectural aesthetics is applied on the appearance design, which is a boldly try and innovation in the traditional Chinese Baijiu industry, and could motivate more young people to come and try, highlighting its creative theme of the future.
- Inspiration
- A landmark is often regarded as the symbol of a city or even the country, which could convey a stronger cultural value and spiritual belief. The creative design sources from Shanghai Tower, the highest building in China and the third one in the world, and also the symbol of Shanghai because of its extremely modern and futuristic shape with infinite possibilities.
- Research
- A landmark is often regarded as the symbol of a city or even the country. The product would be more approachable when it designed as the most famous and most influential building in Shanghai, which could promote the spread of brand and urban culture and reflect its positioning of internationalization and future development. At the first half of 2022, Shanghai was deeply suffered from COVID-19 and this product expressed the confidence in overcoming the epidemic and hope for a better future.
- Challenge
- The most difficult part is the facade of the packing. The senses of urban spirit, product positioning and the high-end gift are required to present in one product at the same time. The significant differences from the existing similar products are asked in bottle, packing box, material and process, as a result, it is a huge challenge and attempt in production.
- Realization and Technology
- It looks like an indivisible one while the crystal bottle matched with mirror-like metal cap, which featured in spiraling curves and asymmetric shape, full of a sense of future with infinite possibilities. It is also a product with the sense of hi-tech and art while the silver-plated packing box is designed in cylindrical shape with irregular curved surface which would produce undulating changes.
- Operation and Interaction
- Combination of the urban landmark building with product would naturally arouse the attention and emotional resonance of users, which could better integrate urban culture, sketch landscape, art exhibitions, commemorative activities and tourism visits to get wider dissemination and promotion. Both the outer box and the bottle could be displayed and presented as art and collection exhibits, reducing the discard and waste of materials.
- Project Duration and Location
- The project began in Shanghai in September 2021 and the design will be completed in Shanghai in November 2021.
- Specifications
- Outer box: diameter 110mm * height 330mm Bottle: diameter 80mm* height 300mm
- Keywords
- Shanghai Tower, Chinese Baijiu, Packaging Design, Open up the future Limited edition,High-end Baijiu
