Press Release
Camila Lerena Receives the Silver A' Design Award for Florencia Lounge Chair in Furniture Design
The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes Camila Lerena for furniture design
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Florencia Lounge Chair by Camila Lerena has been granted the Silver A' Design Award in the Furniture Design category, A' Design Award & Competition has announced. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Florencia Lounge Chair
The Florencia Lounge Chair features a smooth continuous frame with seamless zero hardware joints. Making the chair simple to construct reduces the need for extra tools, hardware, and instructions. The hooked leather or cotton offers a comfortable and beautiful spot to unwind. The hooked cloth relies on gravity to hold the sitter, creating a hammock feel that adapts to the user's contour. Its simplicity makes the lifespan of the chair last longer than most, easily adapting into any room and cleaned.
Award Record
This recognition makes Camila Lerena a winner of 1 A' Design Award.
About the A' Furniture Design Award
The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. The competition is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Entries typically include chairs, tables, sofas, beds, cabinets and shelves. Awarded furniture designs are published at https://dezigners.org/design-category/furniture
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/142441
- A' Design Award Page: https://competition.adesignaward.com/142441
- Media Showcase: https://www.designnewsroom.com/!142441
- Laureate Profile: https://dezigners.org/d/333979
- Further Information from the Laureate: https://www.camilalerena.xyz/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Florencia Lounge Chair
- Function
- Lounge Chair
- Category
- Furniture Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home
- Colors
- Light Gray, Gainsboro, Dark Slate Gray, Silver and Gray
- Images
- 5
The Recognition
- Laureate
- Camila Lerena
- Country
- United States of America
- Recognition
- Silver A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #142441
Credits
- Image Credits
- All images: Camila Lerena
Design Details
- Unique Properties
- The Florencia Lounge Chair features a smooth continuous frame with seamless zero hardware joints. Making the chair simple to construct reduces the need for extra tools, hardware, and instructions. The hooked leather or cotton offers a comfortable and beautiful spot to unwind. The hooked cloth relies on gravity to hold the sitter,creating a hammock feel that adapts to the user's contour.Its simplicity makes the lifespan of the chair last longer than most,easily adapting into any room and cleaned.
- Inspiration
- The Ghost Orchid, native to South Florida is characterized by its lack of leaves, making it seem like it floats in mid-air. Latching onto tree bark with its roots and swing outward. With its swinging sepals and petals and the feeling of suspension of the levitating flower, the Florencia lounge chair encases this enchanting sensation. The seemingly seamless frame imitated the petals and their direction.
- Research
- The research process began with a mood board, where I researched interior design and orchids that would encase the sensation I wanted to demonstrate. Along with the overall aesthetic, there were points I wanted to raise regarding the lifespan of furniture and having furniture that adapts to a home with an easily interchangeable fabric that requires zero hardware.
- Challenge
- The hardest of designing the Florencia chair was deciding how the chair would allow for the fabric to hang downward to provide a slouchy hammock feel and still providing structural support in a seemingly thin and delicate design.
- Realization and Technology
- Casted Aluminium Frame
- Operation and Interaction
- The user simply hooks their chosen fabric over the backrest and slits in the armrest and sinks into the hammock chair. Being able to easily remove the fabric means one can switch out or clean the fabric at ease as well as clean the casted aluminum frame to maintain its luminosity.
- Project Duration and Location
- February 2022 and finished in May 2022 College for Creative Studies. Was exhibited at the College for Creative Studies Student Exhibition and Industry Day in May 2022.
- Specifications
- 939.8 mm x 889 mm x 1016 mm Height of seat pan to ground : 431.8 mm Height of arm rest to ground : 660.4 mm
- Keywords
- Interchangeable, Hammock Chair, Lounge Chair, Seamless, Organic, Simple Design
