Press Release
Heivy Liquid Collagen Rebranding by Jessica Yang - WeBranding Global Wins the Bronze A' Design Award in Packaging Design
Jessica Yang - WeBranding Global acknowledged for packaging design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Packaging Design category for Heivy Liquid Collagen Rebranding by Jessica Yang - WeBranding Global, designed for WeBranding Global. The result belongs to the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Heivy Liquid Collagen Rebranding
Heivy is a packaging and brand identity design for a line of liquid collagen drinks. The line includes five products named Lullaby, Uplift, Revive, Fortify and Protect. Each bottle uses its own colors and patterns to express a different flavor profile, while a shared layout keeps the whole range unified. The drinks are presented in glass bottles measuring 35 by 35 by 107 millimeters, made from fully recyclable material. The aim of the design is to give the brand a clear and consistent message of health and vitality.
About Jessica Yang - WeBranding Global
Creative Director with 15+ years of strategic 360° brand storytelling that blends head-turning creative with data-driven insights. Passionate about mentoring talent and adept at managing teams in fast-paced environments. Develops collaborative partnerships with marketing, merchandising, and digital teams to deliver engaging creative and customer-driven content across digital, social, and physical channels. Throughout my career, I have utilized my expertise to create innovative and impactful design solutions for a wide range of clients.
Award Record
This recognition makes Jessica Yang - WeBranding Global a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/141987
- A' Design Award Page: https://competition.adesignaward.com/141987
- Media Showcase: https://www.designnewsroom.com/!141987
- Laureate Profile: https://dezigners.org/d/332915
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Heivy Liquid Collagen Rebranding
- Function
- Liquid Collagen Rebranding
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Midnight Blue, Silver, Black, Dark Gray and Crimson
- Images
- 5
- Client
- WeBranding Global
The Recognition
- Laureate
- Jessica Yang - WeBranding Global
- Country
- United States of America
- Recognition
- Bronze A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #141987
Credits
- Team
- Jessica Yang and WBG Creative Team
Design Details
- Unique Properties
- Heivy symbolizes vitality, health, and the everlasting well-being that the team wants to maintain in rebranding. Drawing from these values, the WBG team creates a uniform, yet unique set of designs with meaningful names for Heivy's product line: the Lullaby, Uplift, Revive, Fortify, and Protect. Visually expressing the concepts allows the team to create something to make consumers feel youthful and lively, but most importantly, people's general health is the priority.
- Inspiration
- Heivy's brand name derives from the combination of health and Ivy. With a fresh branding strategy, the WBG team creates a visual impression of what the products promise: vitality, health, and liveliness. The logo and package designs reflected their cherished values and distinguished themselves from a run-of-the-mill brand.
- Research
- Dietary supplements are an exponentially growing market. It has conducted in-depth market research on competitors and the common packaging/design issues across the board. Bottles aren't convenient sizes, flavors aren't descriptive enough about the ingredients, or drinks are not pre-made. With these issues in mind, the WBG team designed a truly unique package that was useful, innovative, and beautiful for the person who cares about their health and well-being.
- Challenge
- Before assisting with the logo and package redesigns, Heivy had difficulty delivering its brand's message to the public as the products were not unified. That's why it was essential to create a package and logo that was recognizable, convenient to drink, and embodied what good health should look like. Each collagen drink is a carefully curated flavor profile, so creating a visual representation of those flavors was vital in their rebranding strategy.
- Realization and Technology
- When it came time to produce the designs physically, it was imperative to implement sustainable technologies which stand true to Heivy's values of health and vitality. From the sustainably sourced ingredients in every bottle to the 100% recyclable raw material glass bottles, Heivy products produce fewer emissions and waste. It is more natural to keep their consumers healthy and the world we live in.
- Operation and Interaction
- By creating a new logo and package designs to represent Heivy, the WBG team helps build the brand's unique identity and create a way for customers to interact with the brand. Together these designs form the brand's spirit and identity. Still, each collagen drink has a carefully curated flavor profile, so creating a visual representation was vital in the rebranding strategy. For instance, each bottle is uniquely designed using colors and patterns to help the brand to speak aloud in the market.
- Project Duration and Location
- The brand started in 2017 in New York, NY. Rebranded in September 2020. The product was launched in November 2020 in the United States and China; retail distributed in Canada, the United Kingdom, Vietnam, Cambodia and Saudi Arabia.
- Specifications
- Glass bottle: Depth 35 x Width 35 x Height 107 (mm) Glass label: Width 106 x Height 63 (mm) Box: Depth 75 x Width 180 x Height 110(mm)
- Keywords
- Collagen Drink, Rebranding, Heivy, Health, Packaging, Logo Design, Product Line
