Vishal Vora Is Honored with the Silver A' Design Award for Prakrishi Honey Packaging in Packaging Design

Vishal Vora acknowledged for packaging design by the international grand jury of the 2022 - 2023 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Packaging Design category for Prakrishi Honey Packaging by Vishal Vora, designed for Prakrishi. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

What the Silver A' Design Award Means

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Regarding Prakrishi Honey Packaging

Prakrishi is a packaging design for a range of six flavoured honeys. The range extends an existing brand and keeps its minimal style and generous white space. A stylised motif based on bee wings serves as the main visual device. The motif gives the honey range a distinct identity and helps shoppers tell the six flavours apart on the shelf. Each honey is filled in a glass bottle that measures 180 millimetres in height and 100 millimetres in width. The bottle label and the lid cover are printed on natural white textured paper.

Award Record

This recognition makes Vishal Vora a winner of 3 A' Design Awards. The awards were granted between the 2019 - 2020 and the 2022 - 2023 editions of the A' Design Award & Competition.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/141936
A' Design Award Page: https://competition.adesignaward.com/141936
Media Showcase: https://www.designnewsroom.com/!141936
Laureate Profile: https://dezigners.org/d/167649
Further Information from the Laureate: http://solbenito.com/portfolio-item/prakrishi-honey/

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Prakrishi Honey Packaging
Function: Honey Packaging
Category: Packaging Design
Discipline: Communication Design
Industry: Packaging & Retail, Branding & Advertising and Manufacturing
Colors: Dark Gray, Silver, Gainsboro, Saddle Brown and Sienna
Images: 5
Client: Prakrishi

The Recognition

Laureate: Vishal Vora
Country: India
Recognition: Silver A' Design Award
Edition: 2022 - 2023
Design ID: #141936

Credits

Image Credits: Vishal Vora (Sol Benito)

Design Details

Unique Properties: Range of 6 distinct flavored honeys for the mother brand Prakrishi The transliteration of bee wings into an aesthetic manner as a visual device that not just creates an eye-catching graphic but also delivers sufficient visual information to the consumer to make an informed decision at the shelf. the usual lot where we see the insect in its so-called natural (and well, a boring) avatar. But here, the same bee turns into a heart-warming messenger!
Inspiration: As we can see, the design parameters of the flagship brand have lots of white space and minimal approach to it. so we carried forward the same principles and used only the necessary part of the graphic to convey the whole story without moving away from the packaging and design guidelines.
Research: Understand the consumer mind set and need of the very market it is going to sell,
Challenge: Challenge was to create a product extension for the mother brand Prakrishi - which has several other segments under it - this range of 6 distinct flavored honey faced a challenge to maintain the fine balance. on one hand, it should have a distinguished identity as product segment but without being too away from the flagship brand's visual grammar.
Realization and Technology: We have used Glass bottle as a Primary container and bottle label and Lid cover have been printed on Natural white texture paper.
Operation and Interaction: Project was designed completely in design studio, from sourcing of bottle to selection of exact paper for to get desired result, after that complete set of mock-ups was given to the printer to get right result.
Project Duration and Location: The project started in Jan 2021 in India and finished in March 2021 in India,
Specifications: Height 180mm X Width 100mm X Width 100mm
Keywords: Honey, Packaging, Branding, Motif, illustration