Press Release
Hangzhou Buddy Buzzy Co., Ltd. Receives the Silver A' Design Award for Magic Growth Chair in Baby, Kids' and Children's Products Design
The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes Hangzhou Buddy Buzzy Co., Ltd. for baby, kids' and children's products design
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Magic Growth Chair by Hangzhou Buddy Buzzy Co., Ltd., designed for Buddybuzzy, has been granted the Silver A' Design Award in the Baby, Kids' and Children's Products Design category. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Magic Growth Chair
Magic is a growth chair designed for children's mealtimes. The chair adjusts through four levels, and the tray and footplates can be set at different depths and heights, so the chair suits use from birth through adulthood. The suction area of the tray uses NanoFix, a nanoscale material that holds plates and bowls in place and prevents tipping. The double layered tray separates the meal area from the entertainment area to support hygiene. The magnetic tray attaches and detaches with one hand, which keeps children comfortable and eases daily care for parents.
About Hangzhou Buddy Buzzy Co., Ltd.
BUDDYBUZZY is a technology brand that understands mothers. Founded in 2019, affiliated to Hangzhou Buddy Buzzy Co., Ltd., it is a global technology company integrating design, research and development, manufacturing and sales, mainly engaged in maternal and infant travel products. The brand focuses on product innovation, pays attention to original design, starts from self-developed car seats, explores the future of children's travel and growth scenarios, and brings a safe and happy parenting experience for mothers around the world.
Award Record
With this recognition, Hangzhou Buddy Buzzy Co., Ltd. is a winner of 1 A' Design Award.
About the A' Baby, Kids and Children's Products Design Award
The A' Baby Products Design Award is an international design competition recognizing good baby product designs by leading brands and designers worldwide. It is organized within the A' Design Award & Competition and is open to baby product designers, industrial designers, toy companies and children's product manufacturers from all countries. Typical entries include strollers, car seats, baby monitors, high chairs, baby bottles and pacifiers. The awarded baby products designs are published at https://dezigners.org/design-category/baby-products
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/141860
- A' Design Award Page: https://competition.adesignaward.com/141860
- Media Showcase: https://www.designnewsroom.com/!141860
- Laureate Profile: https://dezigners.org/d/333319
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Magic Growth Chair
- Function
- Growth Chair
- Category
- Baby, Kids' and Children's Products Design
- Discipline
- Industrial Design
- Industry
- Kids
- Colors
- Dark Slate Gray, Sea Green, Medium Aquamarine, Lavender and Cadet Blue
- Images
- 5
- Client
- Buddybuzzy
The Recognition
- Laureate
- Hangzhou Buddy Buzzy Co., Ltd.
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #141860
Credits
- Team
- Lei Yang, Yanan Zhou and Qian Xu
Design Details
- Unique Properties
- Magic Growth Chair, a dining chair accompanying the growth of children, allows for the use from birth, toddler, and through adulthood. For its suction area using NanoFix, the unique function means that the bowls and plates can be stayed in place to prevent being tipped and avoid messy mealtimes caused by boisterous actions of children. The one handed magnetic tray can be connected and removed effortlessly, which not only keeps children safe and comfortable, but also adds ease to parenting life.
- Inspiration
- This design takes inspiration from the classic cantilever chair. The distortion freealuminum leg base is combined with solid construction, featuring the low center of gravity, large support surface, excellent stability. Thereby, it can support children and provide comfort. The double layered tray design separates the meal and entertainment areas to ensure the hygiene at mealtimes and help children develop the zoning awareness of dining and entertainment.
- Research
- Parents are troubled with messes at mealtimes due to the boisterous nature of children, especially the frequent tipping of bowls and plates. Besides, the long term survey of similar products shows that tedious steps are required to install or remove the tray. To solve these problems, this product uses a one handed magnetic tray attachment, an insert easy to clean and a tray which prevents tipping bowls and plates, to keep children safe and comfortable at mealtimes, and to bring ease to parents.
- Challenge
- The design team gave top priority to creating a suction area on the tray where plates and bowls of various materials could be stayed in place. To overcome this challenge, they researched on various materials with different adsorption, and applied a nanoscale adsorption material NanoFix in making the suction area of the tray. This innovative functionality can keep plates and bowls stayed in place to prevent being tipped, thus avoiding messes at mealtimes caused by boisterous actions of children.
- Realization and Technology
- The double layered tray is made of high quality PP material, BPA, PVC and DEHP free. It is antibacterial and easy to clean for quick spills. Its suction area utilizes NanoFix, and the unique functionality means that the bowls and plates can be stayed in place to prevent being tipped, thereby avoiding inevitable messes at mealtimes caused by boisterous actions of children. This is still highly functional when used repeatedly for over 10,000 times.
- Operation and Interaction
- The one handed magnetic tray can be connected effortlessly and precisely in one second without tedious alignment steps. With the tray and footplates adjustable in both depth and height, it allows for the use from birth, toddler, and through adulthood. Featured by the flexible adjustment with four levels, Magic Growth Chair enables children of different heights to enjoy mealtimes together with family members, making the company time a precious memory for them.
- Project Duration and Location
- Magic Growth Chair research and development was launched in January, 2021 in Hangzhou, China, and the product was on the market in June, 2022.
- Keywords
- Growth Chair,One handed magnetic tray attachment, NanoFix suction area,Double layered tray with the independent meal and entertainment areas
