Press Release
Synchron Desk Clock by Farzan Shamasblou Receives the Bronze A' Design Award in Homeware Design
Farzan Shamasblou recognized for homeware design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Synchron Desk Clock by Farzan Shamasblou, designed for Pratic Studio, has been granted the Bronze A' Design Award in the Homeware Design category, A' Design Award & Competition has announced. The result belongs to the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Synchron Desk Clock
Synchron is a universal analog clock that displays the official time of different countries simultaneously. Unlike digital clocks, this desk clock displays a similar situation in all locations, ie, it contrasts the mechanical understanding of time with its arbitrary understanding. The concept is about problematic confrontation with time, and it's taken from a critical perspective that recognizes the clock as a symbol of labor in the digital age. A type of aesthetic in performance, that in the present age is considered as a useless decorative abject, that is expected to work continuously.
About Farzan Shamasblou
Farzan Shamasblou is an Iranian architect and multidisciplinary designer, and has been the design director of Pratic studio since 2016. He earned his Master’s degree from IA University in Tehran after having completed his bachelor in Khayyam University of Mashhad, IRAN. Prior to founding Pratic Studio, Farzan was an associate architect at “Shirdel and Associates Architects”, and previously worked in both independent and collaborative design environments.
Award Record
With this recognition, Farzan Shamasblou is a winner of 1 A' Design Award.
About the A' Decorative Items and Homeware Design Award
The A' Homeware Design Award is an international homeware design competition recognizing good homeware designs by leading brands and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to homeware designers, product designers, industrial design studios and ceramic artists from all countries. Entries typically include tableware, lighting fixtures, cookware, decorative accessories, bathroom accessories and furniture. Awarded homeware designs are published at https://dezigners.org/design-category/homeware
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/141766
- A' Design Award Page: https://competition.adesignaward.com/141766
- Media Showcase: https://www.designnewsroom.com/!141766
- Laureate Profile: https://dezigners.org/d/256169
- Further Information from the Laureate: http://pratic-p.com/products/synchron-clock/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Synchron Desk Clock
- Function
- Desk Clock
- Category
- Homeware Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home and Packaging & Retail
- Colors
- Light Gray, Silver, Lavender, Dark Gray and Light Slate Gray
- Images
- 5
- Client
- Pratic Studio
The Recognition
- Laureate
- Farzan Shamasblou
- Country
- Iran
- Recognition
- Bronze A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #141766
Credits
- Image Credits
- Photographer Hamed Fakharan, 2022.; Photographer Pegah Safa, 2022.
Design Details
- Unique Properties
- Synchron is a universal analog clock that displays the official time of 27 different countries simultaneously. Unlike digital clocks, this desk clock displays a similar situation in all time zones, ie, it contrasts the mechanical understanding of time with its arbitrary understanding. Time zones can also be customized based on the user's desired locations.
- Inspiration
- Unconventional statement of time besides normal functionality; that is to say, Problematic confrontation with time is the main idea of this decorative clock. A type of aesthetic in performance, that in the present age is considered as an object possessing a formal and decorative perspective.
- Research
- The concept of Synchron is taken from a theoretical perspective that recognizes the analog clock as a symbol of labor in the digital age. As digital displays embedded in everyday objects constantly remind us about the importance of time, analog clocks are more or less useless, and also they are decorative objects that can only be expected to work continuously. Synchron tries to answer the question of how a design focused on mechanical performance can institutionalize an anti-design approach.
- Challenge
- The most important challenge was changing the DST status. So, there are two daylight saving and standard time sides for the hour disk. On the daylight saving time side, the time differences between the places (daylight saving time in the Northern Hemisphere) and other places have been applied.
- Realization and Technology
- The frame of the clock is made of polypropylene fiber reinforced concrete fabricated by manual molding method and the discs have various models with different materials, includes aluminum and coated PVC sheet cut and engraved by CNC. This clock also uses a simple movement mechanism.
- Operation and Interaction
- In this clock, two discs are used instead of the usual hour hands such that each of the half-lines represents the hour hand of the place whose name is engraved on the top of that line, and the small line on the small disk is the minute-hand. Some hour hands lines lead to a circle sign which indicates that, in contrast to other locations, the minute-hand of the location is a small circle on a small disk.
- Project Duration and Location
- The design project started in November 2018 and finished in December 2019 in Tehran, IRAN.
- Specifications
- Product: 90 mm x 130 mm x 80 mm Packaging: 115 mm x 155 mm x 85 mm
- Keywords
- world clock, analog clock, concrete clock, dst switch, desk clock
