Press Release
Xiongbo Deng Receives the Silver A' Design Award for Zhi Hou Chinese Baijiu Packaging in Packaging Design
Xiongbo Deng recognized for packaging design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Zhi Hou Chinese Baijiu Packaging by Xiongbo Deng, designed for Shenzhen Yanzhi Brand Management Consulting Co.,Ltd., has been granted the Silver A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The result belongs to the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Zhi Hou Chinese Baijiu Packaging
This is a citrus flavored Chinese Baijiu called "Zhi Hou". In Yunnan, China, people will turn good quality citrus brewing into baijiu. The raw material ratio of this product has reached the level of 20 pounds citrus brewing a pound Baijiu, so it can only be sold in limited quantity.in designed the bottle into a ball shape, and made irregular bulges at the shoulders of the bottle, so that the shape would not look so monotonous. The shape of the bottle cap, designer directly simulated the branches of citrus, when the bottle was put into the orange bag, the bottle cap would be exposed.
About Xiongbo Deng
Xiongbo Deng Lingyun Creative Founder&Creative Director 2020 Pentawards Designer of the Year Judge of Pentawards、ADC Awards、Topawards Asia and MUSE Design Awards. Graduate supervisor of Jiangxi University of Finance and Economics. Personal Philosophy •To impress others, impress yourself first. •Design is responsible for hitting, marketing is responsible for punching through. •Committed to becoming synonymous with high quality in the field of brand packaging design. •Chinese liquor should have the visual sense equal to any other liquor from different countries.
Award Record
With this recognition, Xiongbo Deng is a winner of 2 A' Design Awards. The awards were granted in the 2022 - 2023 edition of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/141601
- A' Design Award Page: https://competition.adesignaward.com/141601
- Media Showcase: https://www.designnewsroom.com/!141601
- Laureate Profile: https://dezigners.org/d/235237
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Zhi Hou Chinese Baijiu Packaging
- Function
- Chinese Baijiu Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Peru, Chocolate, Sienna, Thistle and Saddle Brown
- Images
- 5
- Client
- Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.
The Recognition
- Laureate
- Xiongbo Deng
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #141601
Credits
- Image Credits
- Creative Director：Xiongbo Deng Designer：Lingyun creative team
Design Details
- Unique Properties
- The designer designed the bottle into a ball shape, and made irregular bulges at the shoulder of the bottle to make the shape look less monotonous. The design of the bottle cap directly simulates the branches of the citrus. When the bottle is put into an orange cloth bag, the bottle cap will be exposed, and the whole look will be more like a vivid citrus, letting people know the unique flavor of Baijiu at the first time, so as to achieve better communication benefits.
- Inspiration
- This is a Chinese Baijiu brewed from citrus. designer directly designed the product to look like citrus, which makes it clear at a glance.
- Research
- Since this wine is brewed by citrus, customers also hope to let consumers know that this wine is brewed by citrus faster, So the designer designed the product to look like citrus and maintain a good sense of value, which is unforgettable.
- Challenge
- The difficulty is that the materials designer use have nothing to do with plants, but when designer need to combine them, people think of Citrus for the first time.
- Realization and Technology
- Glass bottle integrated mold opening,zinc alloy bottle cap,wrapped in cloth bag.
- Operation and Interaction
- The designer mold the bottle into a round glass bottle, and the details simulate the wrinkle feeling of orange.Then make the zinc alloy material look like a branch and trunk, and cooperate with the orange cloth bag to make the product look like a citrus.
- Project Duration and Location
- The project started in April 2021 in ShenZhen and finished in August 2021 in ShenZhen.
- Keywords
- Chinese Baijiu, Oriental Aesthetics, Packing design, Citrus.
