Press Release
Jiaxin Lv Is Honored with the Bronze A' Design Award for The Language of Emotion and Time Cake Packaging in Packaging Design
Jiaxin Lv honored for packaging design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Packaging Design category for The Language of Emotion and Time Cake Packaging by Jiaxin Lv. The result belongs to the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding The Language of Emotion and Time Cake Packaging
The Language of Emotion and Time is a cake packaging design that uses fresh flowers as a visual sign of freshness. A transparent flower box is attached to the top of the package and can be pulled out, opened and detached for reuse. As the flowers bloom and fade, users can judge whether the cake is still fresh. The outer shell is made of recyclable hard cardboard, and the flower box is made of decomposable transparent material to reduce plastic use. The package measures 15 by 15 by 15 centimeters. Fresh flowers replace ribbons and add meaning when the cake is given as a gift.
About Jiaxin Lv
Lv Jiaxin: A Multidisciplinary Creative Packaging Designer from China Pursuing Excellence in Design Lv Jiaxin is a talented creative packaging designer hailing from China, with a Master's degree in design. As a multidisciplinary designer, Lv has a strong commitment to excellence and a passion for exploring the many facets of design, pushing beyond traditional boundaries to create innovative and visually captivating packaging soLvtions. Having pursued a diverse educational background, Lv Jiaxin has developed a unique skill set that transcends the conventional confines of design.
Award Record
This recognition makes Jiaxin Lv a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/141472
- A' Design Award Page: https://competition.adesignaward.com/141472
- Media Showcase: https://www.designnewsroom.com/!141472
- Laureate Profile: https://dezigners.org/d/332702
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- The Language of Emotion and Time Cake Packaging
- Function
- Cake Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Light Gray, Gainsboro, Silver, White and Dark Gray
- Images
- 4
The Recognition
- Laureate
- Jiaxin Lv
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #141472
Design Details
- Unique Properties
- Flowers reflect the freshness of the cake. Flower language can convey emotions, and express your love, family affection or friendship. When buying or eating cake, users can intuitively perceive whether the cake has expired by observing the fresh state of flowers.
- Inspiration
- People think about the shelf life of food, and use written records to help sense the shelf life of things. Is there a more intuitive visual language, when people wrap flowers with ribbons, why not replace them with real flowers to reduce the use of industrial products and be environmentally friendly. At the same time, the blooming and fading of flowers also helps people perceive the shelf life. Cake as a gift, real flowers have different flower language, representing double blessing
- Research
- The design fully explored the packaging structure, and the survey interviewed the opinions of flower lovers and sweet tooth lovers.
- Challenge
- The most difficult part of the design is to think about the relationship between people and things. The designer fully considers how the flowers are integrated with the packaging, and what the flowers and packaging mean for the application scenarios of the product. For this reason, we tried the revision of the first and last five editions. Finalize the existing shape
- Realization and Technology
- It is made of recyclable hard cardboard shell, and the flower box is made of decomposable transparent material, which further reduces the use of overall plastic in the packaging
- Operation and Interaction
- The flower box is glued to the top side of the package. Gently pull out the package. The flower box has a cover and can be detached and recycled, which is convenient for users to watch the flowers carefully and keep the flower box for living storage.
- Project Duration and Location
- The project started in Xuzhou in December 2021 and the concept work was completed in Xuzhou in May 2022
- Specifications
- The packaging size is 15cm*15cm*15cm
- Keywords
- FRESHER; PACKING; CAKE; FLOWERS
