Press Release
Ragu Communication Receives the Golden A' Design Award for Biblioteche di Roma Rebranding in Graphics, Illustration and Visual Communication Design
The international grand jury of the 2021 - 2022 A' Design Award & Competition recognizes Ragu Communication of RagÚ for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ Biblioteche di Roma Rebranding by Ragu Communication of RagÚ, designed for Sistema Biblioteche di Roma, has been granted the Golden A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Golden A' Design Award
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
More About Biblioteche di Roma Rebranding
Biblioteche di Roma is a brand identity created for the public library network of the city of Rome. The identity marks the twenty-fifth anniversary of the library system and is intended to express innovation and accessibility. The historic logo showed a closed book resting on its side. The new symbol shows an open book that can also be read as the first letter of the name. The graphic sign is clean and essential. The identity is applied to the stationery system, digital touchpoints, advertising, outdoor media and signage.
About Ragu Communication
RAGÙ is a branding studio that uses strategy and explore creativity to make an impact
About RagÚ
Ragù Communication is an international creative agency run by a team with extensive background in communication, art, advertising, video and editorial products
Award Record
This recognition makes Ragu Communication of RagÚ a winner of 3 A' Design Awards. The awards were granted between the 2018 - 2019 and the 2021 - 2022 editions of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/140666
- A' Design Award Page: https://competition.adesignaward.com/140666
- Media Showcase: https://www.designnewsroom.com/!140666
- Laureate Profile: https://dezigners.org/d/240755
- Further Information from the Laureate: https://ragucommunication.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Biblioteche di Roma Rebranding
- Function
- Rebranding
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Crimson, Light Coral, Dark Slate Gray, Dark Gray and Gray
- Images
- 5
- Client
- Sistema Biblioteche di Roma
The Recognition
- Laureate
- Ragu Communication
- Country
- Italy
- Brand
- RagÚ
- Recognition
- Golden A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #140666
Credits
- Team
- Martina Venettoni, Stefano Coccia, Sara Dal Zotto, Alessandro Marchese Ragona, Andrea Venanzi, Giovanna Montani and Cinzia Cecconi
- Image Credits
- Ragu Communication
Design Details
- Unique Properties
- To convey the idea of an agile structure such as Istituzione Sistema Biblioteche di Roma (Rome’s public libraries), which on its 25th anniversary needed to reflect its essence with greater force, we created a new identity to express innovation and accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.
- Inspiration
- In this new identity we find the book, already familiar from the historic logo - represented by the illustration of a closed book resting on its side - but with an important change: it is an open book, a powerful symbol of accessibility, because it is open and accessible to the entire Biblioteche network
- Challenge
- On reaching the milestone of its twenty-fifth anniversary, the Istituzione Sistema Biblioteche di Roma, felt the need to reflect its contemporary and accessible essence more effectively. A challenge of innovation and simplification accepted by Ragù Communication. The Rome-based studio has in fact conceived and designed a new brand identity with the power to fully convey the idea of an agile and modern institutional structure.
- Realization and Technology
- The idea was to reproduce the symbol of an open book that could be read at the same time as the first letter of the brand. A clean, essential graphic sign, perfect for dialogue with local but also international institutions.
- Operation and Interaction
- With the creation of a new identity with a more accessible, modern and inclusive design, a brand such as that of the public libraries of Rome has maximum impact, proving to be a powerful tool for the recognisability of the image of this service organised in a widespread network of branches throughout the Municipality of Rome. Users can therefore easily associate the visual identity with the service provided, recognise it and use it as a result.
- Project Duration and Location
- The project began in Rome in January 2021 and was delivered to the client in April 2021
- Specifications
- The coordinated image was applied to all physical and digital touchpoints of the Biblioteche di Roma system: -Stationery system -Digital touchpoints -Adv -OOH -Signage
- Keywords
- ragu communication, brand identity, rebranding, institutional communication, concept, graphic, logo, corporate identity, brandbook, anniversary campaign
