Press Release
Yasemin Ulukan Is Honored with the A' Design Award for Lura Hand Blender Set in Home Appliances Design
Yasemin Ulukan acknowledged for home appliances design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Home Appliances Design category for Lura Hand Blender Set by Yasemin Ulukan, designed for Lura. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Lura Hand Blender Set
Lura differentiates with its joystick like grip, button placed at the back,speed adjustment on the top and detachable gear box. It's impossible to wash the lid of a traditional blender with a built in gearbox system, but thanks to the patented design, the user can wash all the plastic parts when the gear box is detached. The 1200watt motor model with five stage speed adjustment performs functions in the shortest time. Thanks to the greens dryer which is a first to be used in blender sets, both the product performance and the pleasure of spending time in the kitchen are doubled.
About Yasemin Ulukan
SENUR, one of the first firms which established R&D department in its own field in Turkey, gives great significance to R&D and makes large investments in this field. As a result of these studies it produced first citrus juicer, first juice extractor, first food processor, first carpet cleaning machine, first mincing meat machine and first meat mincer of Turkey. With its experienced,dynamic and highly motived design team which most of the members has a minimum 10 years of background in the company, Senur always has been the architect of firsts holding a serious number of patents in hand.
Award Record
Yasemin Ulukan is a winner of 12 A' Design Awards, including this recognition. The awards were granted between the 2011 - 2012 and the 2021 - 2022 editions of the A' Design Award & Competition.
About the A' Home Appliances Design Award
The A' Home Appliance Design Award is an international competition recognizing good home appliance designs by best appliance designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to home appliance designers, industrial designers, product engineers and appliance brands from all countries. Typical entries include refrigerators, dishwashers, microwaves, washing machines, dryers and ovens. The awarded home appliance designs are published at https://dezigners.org/design-category/home-appliance
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/140605
- A' Design Award Page: https://competition.adesignaward.com/140605
- Media Showcase: https://www.designnewsroom.com/!140605
- Laureate Profile: https://dezigners.org/d/106600
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Lura Hand Blender Set
- Function
- Hand Blender Set
- Category
- Home Appliances Design
- Discipline
- Industrial Design
- Industry
- Electronics & Appliances and Furniture & Home
- Colors
- Gainsboro, White Smoke, Silver, Light Gray and Dark Gray
- Images
- 5
- Client
- Lura
The Recognition
- Laureate
- Yasemin Ulukan
- Country
- Turkiye
- Recognition
- A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #140605
Design Details
- Unique Properties
- Lura Hand Blender Set allows you to easily perform your whisking, chopping and shredding tasks, thanks to its ergonomic ,practical and high end design features. Easy-to-grip handle and Easy Touch buttons make your work easier in the kitchen with dishwasher-safe accessories. Thanks to the patented gearbox design that can be separated from the chamber cover when necessary, the chamber cover can be washed under water when it becomes dirty.
- Inspiration
- In traditional blender designs, the construction of the gearbox inside the chamber cover complicates the construction of the chamber cover and makes it impossible to clean the chamber cover easily under water.Thanks to patented lid design on Lura Hand Blender, gearbox can be separated from lid easily with one click, and the lid can be washed through running water or even in dishwasher safely.
- Research
- In the development phase of Lura , hundreds of prototypes for gearbox system has been made and tested in the laboratories. As a result of those researches, the patented seperable gearbox feature, which allows the user to wash the cover completely , has been developed . After the researches in R&D department, all parts of the blender are designed so that they can be assembled -reassembled very quickly and with a minimum error rate.
- Challenge
- Lura Hand Blender Set stands out with its practical details. Easy-to-grip handle and Easy Touch buttons make your work easier in the kitchen with dishwasher-safe accessories. There is five stage speed adjustment button designed to be pressed with thumb finger and the on off button can be pressed with forefinger which gives a natural grip.We have to ensure that on off and speed adjustment button is placed on the most ergonomic spot that should be very easily operated but on the other hand it should not be operated by accident. It was a big challenge to meet the ergonomic needs with the safety standards. The final result is very satisfying both for the ergonomic and the aesthetic aspect.
- Realization and Technology
- The main bowl used in chopper and grating operations has a durable feeling and glass like effect at the same time. The wall thickness reaches up to 8 mm on the edges that gives more durability to the product and glassy feeling to the user. Also thanks to the pouring spout, the food that is shredded or grated in the bowl can be easily emptied after the operation is completed. Also , thanks to the greenery drying apparatus, the washed greens placed in the chamber can be purified from their water in seconds.
- Operation and Interaction
- Lura Hand Blender Set differentiates with its joystick like grip , button placed at the back ,speed adjustment on the top and detachable gear box. It's impossible to wash the lid of a traditional blender which have a built in gearbox system, but thanks to the patented design , the user can wash all the plastic parts when the gear box is detached. In most of the high end products, sheet metals are used in the main body of the blenders, which give a high end look but has no plus to the end user. The metal covering on the main body doubles the cost. We used hot foiling instead of sheet metal, which is much more cost effective and still has the same shiny look and strong feel.
- Project Duration and Location
- The project started in 2019 İstanbul Turkey, will be launched in Turkish market in 2022
- Specifications
- Gift box dimensions: 25 cm x 27 cm x 47cm
- Keywords
- food processor, gear box, shredding, mixing, speed control
