Press Release
Izabela Jurczyk Is Honored with the A' Design Award for Bethru Packaging in Packaging Design
Izabela Jurczyk honored for packaging design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Bethru Packaging by Izabela Jurczyk, designed for Bethru, has been granted the A' Design Award in the Packaging Design category. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Bethru Packaging
Bethru is a packaging design for a household cleaning range based on solid tablets and a reusable spray bottle. The tablets are made of 93 percent natural ingredients and are vegan, cruelty free and free of microplastics. Each tablet dissolves in tap water and produces 300 milliliters of cleaning liquid. The spray bottle is bought once and reused many times, which reduces plastic waste. The tablets are wrapped in paper and the boxes are made of recyclable paper. The colors and forms of the packaging are drawn from nature.
About Izabela Jurczyk
Artist, designer, educator and art curator. Assistant professor at the Institute of Graphic Design of the Władysław Strzemiński Academy of Fine Arts in Łódź, where I teach the basics of graphic design, social design and accessible design. I am involved in educational projects at the intersection of art and science, I cooperate with the Center for Digital Biology and Biomedical Sciences at the Faculty of Biology of the University of Łódź. I have several dozen publications on art topics to my credit, as well as numerous projects in the field of visual identification of public space and cultural events.
Award Record
With this recognition, Izabela Jurczyk is a winner of 9 A' Design Awards. The awards span the editions from 2014 - 2015 to 2021 - 2022 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/140558
- A' Design Award Page: https://competition.adesignaward.com/140558
- Media Showcase: https://www.designnewsroom.com/!140558
- Laureate Profile: https://dezigners.org/d/115153
- Further Information from the Laureate: http://bethru.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Bethru Packaging
- Function
- Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Snow, Sky Blue, Gainsboro, Dim Gray and Rosy Brown
- Images
- 5
- Client
- Bethru
The Recognition
- Laureate
- Izabela Jurczyk
- Country
- Poland
- Recognition
- A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #140558
Credits
- Team
- Rui Bento, Studio Design and Robert Przybysz
- Image Credits
- Photographer Robert Przybysz; Photographer Robert Przybysz Video: Robert Przybysz pdf: studio design
Design Details
- Unique Properties
- Bethru is a start-up household brand, which offers an innovative alternative ecological cleaning essentials in a form of solid tablets and reusable premium spray bottle. The tablets are made of 93% of natural ingredients, ecofriendly, vegan, cruelty free. A unique spray bottle is designed to be purchased once and re-used multiple times by consumer. Each tablet dissolved in a tap water gives 300ml of cleaning product. All is packed in ecofriendly beautiful packaging inspired by nature.
- Inspiration
- Bethru envisions conscious and sustainable world, where plastic usage is significantly reduced through the development of more sustainable home care solutions. Scientific research leaves no illusions and a new approach must be implemented. Bethru provides a supply chain ensuring a high level of responsibility and commitment in terms of material, recycling, reutilization and carbon management. An inspiration for the project design came from nature by using its colors beauty and properties.
- Research
- We follow the scientific method to develop our initial value proposition. From formulation to packaging design several tests have been done to ensure product efficacy, great design and amazing customer experience. We benchmark our products with highest standards in the market. From formulation stand point Bethru follows the highest manufacturing practices in product development and production. From packaging side the most recent materials technologies have been chosen and proven.
- Challenge
- The biggest challenge was to achieve sustainable packaging solutions not compromising the safety of the product and of the consumer. As one example our active formulations required to be protected from moisture during the storage and transportation. Developing sustainable packaging with intime amazing design has definitely been the biggest challenge of the project.
- Realization and Technology
- The vision for the design is based on our vision to create an economy that uses resources consciously. Tablets are made of mostly natural ingredients, eco friendly, vegan, cruelty free and microplastic free, while the overall product packaging and supply chain ensure a high level of responsibility and commitment in terms of material, health, reutilization, recycling and carbon footprint. The tablets are wrapped in 100% paper and the boxes are made of recyclable paper.
- Operation and Interaction
- BETHRU products allow customers to have a clean house using trendy and nice-looking products while minimizing their impact on the environment, saving space and money. One effervescent tablet when in contact with water and dissolve in few minutes gives you 300ml of harmless cleaning product. The bottle is to be used multiple times which intends to remove plastic from the system. It is an amazing alternative for the market products offered by traditional brands.
- Project Duration and Location
- The project started in Poland in April 2021 and finished in March 2022 by being ready to launch it in the european market
- Specifications
- printing on bottle Technical projection showing white underprint Pantone: 1225C, 292C, 191C flow-packs Technical projection of flow-packs. Pantone: 1225C, 292C, 191C individual bottle box: multi surface / glass / bathroom / 379,4 x 405 mm Pantone: 1225C, 292C, 191C embossing, white printing individual bottle band - multi surface / glass / bathroom Technical projection CMYK leaflet Technical projection. Pantone solid uncoated 292U embossing shipper box / 698 x 659 mm Technical projection white printing
- Keywords
- packaging, craft, unique, ecology, sustainable, design, nature, recyclable, amazing, reusable
