Press Release
Elena Gamalova Is Honored with the Silver A' Design Award for Al Mocha Port Coffee Packaging in Packaging Design
Elena Gamalova honored for packaging design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Packaging Design category for Al Mocha Port Coffee Packaging by Elena Gamalova, designed for Al Mocha Port. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Al Mocha Port Coffee Packaging
A series of packaging designs for Al Mocha Port, Saudi Arabia. Design is inspired by history, culture, and provenance to create an identity that reinforced authenticity and expertise. The packaging is clean, understandable, distinguished, and not overloaded with information, bridging the past and the present. Navy Blue, Forest Green, and Gold colors aim to attract customer attention. The coffee illustration on the sides emphasizes the attentive attitude of the manufacturer to the product selection. A flexible labeling system allows the brand to adapt the offering easily, throughout the year.
About Elena Gamalova
Elena Gamalova has been working in the design field for more than 15 years, from startups to global brands and institutions. During her career so far, almost half of which she has spent in Paris, she contributed to the development of visual identities, brand strategies, cross-channel promotional campaigns, product development, and packaging. Her work was featured in Packaging of the World, the Dieline, World Brand Design Society, Best of Branding. One of her packaging projects - was part of the 10 best and most appreciated projects of May 2020, on Packaging of the World. She believes that design can contribute to our society and be considered as a strategic and problem-solving tool.
Award Record
With this recognition, Elena Gamalova is a winner of 2 A' Design Awards. The awards were granted between the 2020 - 2021 and the 2021 - 2022 editions of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/140423
- A' Design Award Page: https://competition.adesignaward.com/140423
- Media Showcase: https://www.designnewsroom.com/!140423
- Laureate Profile: https://dezigners.org/d/279285
- Further Information from the Laureate: http://shorturl.at/gyzS0
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Al Mocha Port Coffee Packaging
- Function
- Coffee Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Midnight Blue, Light Gray, Gainsboro, Silver and Dark Gray
- Images
- 5
- Client
- Al Mocha Port
The Recognition
- Laureate
- Elena Gamalova
- Country
- Bulgaria
- Recognition
- Silver A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #140423
Credits
- Image Credits
- Main; Designer/Illustration: Elena Gamalova Optional; Designer/Illustration: Elena Gamalova
Design Details
- Unique Properties
- Rebranding and packaging design for Al Mocha Port, Saudi Arabia, one of the major players in importing and roasting specialty coffee and accessories in the region. A wide range of varieties from producing plantations all over the world is carefully imported for making the best blends for coffee connoisseurs. The objective was to create a series of packaging that reflects their deeply rooted expertise and uniqueness. The front side is clean with 3 different plain colors, aiming to attract customer attention. The coffee illustration on the sides emphasizes the attentive attitude of the manufacturer to the product selection.
- Inspiration
- The inspiration came from the story behind the brand name and the coffee provenance. Al Mocha port, Yemen is the oldest marketplace in the world, for Arabian coffee. The port is a symbol of intangible heritage and perpetual tradition and reminds us that history is a continuum.
- Research
- The port of Al Mokha is considered one of the oldest ports in the Arabian Peninsula. It was the main marketplace for coffee between the fifteenth and seventeenth centuries. Mocha and Mocachino take the name from this port. It reached its peak in the seventeenth century.
- Challenge
- The challenge was to create a series of packaging that reflects their deeply rooted specialty coffee selection of the best beans from around the world and to attract new customers, in a highly competitive market. The packaging had to be clean, understandable, distinguished, and not overloaded with information, bridging the past and the present. The second challenge was to create an emotional bond with the target audience.
- Realization and Technology
- Aluminum Stand Up Pouch, flat bottom, quad seal.
- Operation and Interaction
- In addition, the redesigned series emphasizes the brand's unique properties: the colors reflect the origin and taste notes of the product. The redesigned logo is inspired by the architecture of this time period. The white label with highlighted information of origin, taste notes, elevation, and the process's methods helps the consumer to make a purchasing decision quicker. A flexible labeling system allows the brand to use the same pouch with different coffee labels as their offerings change throughout the year.
- Project Duration and Location
- The project started in September 2020 in Dammam, Saudi Arabia and finished in January 2021 in Dammam, Saudi Arabia.
- Specifications
- Width 125 mm x Depth 80 mm x Height 195 mm 250 grams
- Keywords
- specialty coffee, packaging, visual identity, pouch, box, coffee, coffee packaging
