Press Release
Half Production Brand Identity by Chin Hock Cong Is Granted the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design
Chin Hock Cong acknowledged for graphics, illustration and visual communication design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category for Half Production Brand Identity by Chin Hock Cong, designed for Creator Design Studio. The result belongs to the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Half Production Brand Identity
Half Production is a photography and videography studio. The balance between lighting and shadow is something they always seek for. Meanwhile, this also coincides with their philosophy of life. Grasping the balance between half and full is just like being humble and keeping learning, the balance between function and creativity. The logo is inspired by the action of pouring the water. When the glass is full, there's no space for improvement. The action of pouring the water seems to be something we're chasing for. Be humble and keep learning.
About Chin Hock Cong
Established in year 2018, Creator Design is a branding agency based in Malaysia. In Creator Design, they believe that the key to success is having a balance between art and client’s requirement. Every successful brand shouldn’t be only having input from one single side. It should be a cooperative between client’s input according to their brand’s philosophy, operation and designers’ ideas and professionalism turning them into visual direction and identities. It is their enthusiasm, dedication, and passion in creating great brands had led them who they are today.
Award Record
With this recognition, Chin Hock Cong is a winner of 2 A' Design Awards. The awards span the editions from 2020 - 2021 to 2021 - 2022 of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/140291
- A' Design Award Page: https://competition.adesignaward.com/140291
- Media Showcase: https://www.designnewsroom.com/!140291
- Laureate Profile: https://dezigners.org/d/300378
- Further Information from the Laureate: https://www.facebook.com/creatords
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Half Production Brand Identity
- Function
- Brand Identity
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Gainsboro, Black, Dark Slate Gray, Silver and Light Gray
- Images
- 5
- Client
- Creator Design Studio
The Recognition
- Laureate
- Chin Hock Cong
- Country
- Malaysia
- Recognition
- Bronze A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #140291
Credits
- Image Credits
- Photographer: Tai Shi Hong, Photo 2021
Design Details
- Unique Properties
- When the glass is full, there’s no space for improvement. The action of pouring the water seems to be something we’re chasing for. Be humble and keep learning. Grasping the balance in between half and full. Just like we’re deliberating over the commercial/client’s need. The whole visual identity revolves around the oval icon, shaped by the water form.
- Inspiration
- Half Production is a photography and videography studio. The balance between lighting and shadow is something they always seek for. Meanwhile, this also coincides with their philosophy of life. Grasping the balance between half and full is just like being humble and keeping learning, the balance between function and creativity. The logo is inspired by the action of pouring the water.
- Research
- Everything was developed with a design project methodology that involved research on the client's thoughts and beliefs.
- Challenge
- The most challenging part which is also the fun part of the project is that you have to mingle with clients. So that I can get the inspiration I want to hear through comfortable conversations
- Realization and Technology
- Visual Identity Design.
- Operation and Interaction
- Throughout the conversation with Half Production team members. I combine their beliefs and thoughts about their philosophy of life. And this has naturally become their visual identity.
- Project Duration and Location
- The project started in Dec 2021 and finished in Jan 2022 in Malaysia, Johor.
- Keywords
- Branding, Graphic Design, Visual Identity
