Press Release
Silver A' Design Award in Advertising, Marketing and Communication Design Goes to Buddy Workwear Brand Identity by Pilotfisch GmbH and Co. KG
Pilotfisch GmbH and Co. KG recognized for advertising, marketing and communication design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Buddy Workwear Brand Identity by Pilotfisch GmbH and Co. KG, designed for Buddy Workwear Manufaktur, has been granted the Silver A' Design Award in the Advertising, Marketing and Communication Design category. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Buddy Workwear Brand Identity
Buddy Workwear is a brand identity created for a workwear manufacturer in Germany. The name Buddy forms the core of the identity and is derived from the former company name. Dark blue serves as the main color and lets the products and photographs stand out, while light blue is used as an accent and highlight color. The two colors complement each other like buddies. Clear typography and plain wording support the direct attitude of the brand. The identity is applied to printed brochures, a website, a video and a social media campaign.
About Pilotfisch GmbH and Co. KG
Established in 1999, Pilotfisch is a brand and campaign agency in Germany. International award winning by the quality and excellence of the work done by a team of deep thinking creatives. Pilotfisch works every day on completely different projects but always at eye level with the clients. They work on every project with passion and depth. This creates very strong relationships with the clients. They work for medium-sized companies, They are open to many sectors. They grasp every task, the objective and create solutions and designs that give the exact answer to the task.
Award Record
This recognition makes Pilotfisch GmbH and Co. KG a winner of 1 A' Design Award.
About the A' Advertising, Marketing and Communication Design Award
The A' Advertising Design Award is an international advertising design competition recognizing good advertisement designs by designers and agencies worldwide. The competition is organized within the A' Design Award & Competition and is open to advertising designers, marketing professionals, communication designers and creative directors from all countries. Entries typically include advertisement campaigns, billboards, commercials, print ads, social media campaigns and direct mails. Awarded advertising designs are published at https://dezigners.org/design-category/advertising
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/140102
- A' Design Award Page: https://competition.adesignaward.com/140102
- Media Showcase: https://www.designnewsroom.com/!140102
- Laureate Profile: https://dezigners.org/d/330467
- Further Information from the Laureate: http://www.buddy-workwear.de
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Buddy Workwear Brand Identity
- Function
- Brand Identity
- Category
- Advertising, Marketing and Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising
- Colors
- Dodger Blue, Black, Dark Slate Gray, Steel Blue and Teal
- Images
- 5
- Client
- Buddy Workwear Manufaktur
The Recognition
- Laureate
- Pilotfisch GmbH and Co. KG
- Country
- Germany
- Recognition
- Silver A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #140102
Credits
- Team
- Pilotfisch GmbH & Co. KG
- Image Credits
- Photography: Fotografie Witte Wattendorff GmbH, Münster
Design Details
- Unique Properties
- The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
- Inspiration
- Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
- Research
- To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
- Challenge
- First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
- Realization and Technology
- Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
- Operation and Interaction
- The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
- Project Duration and Location
- The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
- Keywords
- buddy, workwear, sustainability, identity, brand, manufacture, Germany
