Press Release
Wallrus Design Studio Is Honored with the Bronze A' Design Award for Rooeein Packaging in Packaging Design
Wallrus Design Studio honored for packaging design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Rooeein Packaging by Wallrus Design Studio, designed for Rooeein Filters Co., has been granted the Bronze A' Design Award in the Packaging Design category. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Rooeein Packaging
Rooeein is a packaging design for automotive air and oil filters. The packaging uses a green color scheme and the image of a leaf. The leaf refers to nature, where leaves help clean the air, much as a filter cleans the air for an engine. The main visual idea came from the image of a road passing through a dense forest, and the same image shaped the colorful brand identity. The design helps the product stand out in the store environment. The leaf concept was also applied across the marketing and advertising materials of the brand.
About Wallrus Design Studio
WALLRUS DESIGN STUDIO is an independent packaging and graphic design studio that deliver great solutions. They study about market and try to understand the main subject of orders clearly, then use them to create a creative new solution. Finding solution in all design projects is interesting challenges for them, so always they stay ready to say “Yes, we can do it”
Award Record
This recognition makes Wallrus Design Studio a winner of 2 A' Design Awards. The awards were granted in the 2021 - 2022 edition of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/140076
- A' Design Award Page: https://competition.adesignaward.com/140076
- Media Showcase: https://www.designnewsroom.com/!140076
- Laureate Profile: https://dezigners.org/d/331811
- Further Information from the Laureate: http://wallrusstudio.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Rooeein Packaging
- Function
- Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Olive Drab, Yellow Green, Forest Green, Sea Green and Firebrick
- Images
- 5
- Client
- Rooeein Filters Co.
The Recognition
- Laureate
- Wallrus Design Studio
- Country
- Iran
- Recognition
- Bronze A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #140076
Credits
- Team
- Iman Ale Mozaffar and Matin Mirzaei
- Image Credits
- Photographer: Iman Ale Mozaffar
Design Details
- Unique Properties
- This project is one of the most successful projects we have in our portfolio. Because we were able to create the whole branding process by creating and designing a distinctive package and deliver effective messages to the audience that also affected their attention to the environment, and this point of our attention and responsibility for the development of culture. And increased a community's attention to environmental issues.
- Inspiration
- Rooeein is a very special and unique project. The leaves drive the consumer insight into the nature easily. Car filters brings clear air for engine exactly like that leaves do in nature.
- Research
- The main idea emerged from the heart of the image of a road passing through a dense forest, and even led to the formation of the brand's colorful identity.
- Challenge
- The main challenge of this project is about finding a new and unique powerful element that knows with everyone.
- Realization and Technology
- All visual communications, advertising, promotions and other integrated communication methods of marketing, branding and advertising of this brand were planned and implemented based on this philosophy.
- Operation and Interaction
- this project started with a very deep research about how filters work. Using biometric technique to find core idea and this drive design way into nature.
- Project Duration and Location
- This project was start at Oct 2019 and ended on Dec 2021
- Specifications
- This project has a great variety of dimensions
- Keywords
- Filters, Air and Oil, Industrial Packaging, Creative Design
