Smashy Package of Chocolate Eggs by Mutian Yu Is Granted the A' Design Award in Packaging Design

FOR IMMEDIATE RELEASE

COMO, Italy, April 28, 2022 /DesignNewswire/ Smashy Package of Chocolate Eggs by Mutian Yu, designed for Savannah College of Art and Design, has been granted the A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The result belongs to the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

The A' Design Award Explained

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

More About Smashy Package of Chocolate Eggs

Smashy is a package of chocolate eggs that takes the shape of a hammer. The design joins the form of a hammer with the form of an egg, so the package also looks like an egg with a handle. Smashy can be smashed in any place. Candies then pop out, giving a moment of surprise. The mix inside holds chocolates, crackers, gummies and hard candies. The package measures 155 by 183 by 76 millimeters and is made of plastic. Smashy is intended to renew the old habit of smashing chocolate eggs and to make snacking more playful.

About Mutian Yu

Mutia Yu is an industrial designer who currently is finishing his M.F.A project in the Savannah College of Art and Design. In the past few years, he has won several world-class design awards, including reddot design award, iF design award, and K-Design award. He always has a huge passion for creating intuitive products that focus on user behaviors. He believes that technology enables people to live well, but designs enable people to live with a smile.

Award Record

Mutian Yu is a winner of 3 A' Design Awards, including this recognition. The awards were granted between the 2020 - 2021 and the 2021 - 2022 editions of the A' Design Award & Competition.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

• Winner Page: https://dezigners.org/139859
• A' Design Award Page: https://competition.adesignaward.com/139859
• Media Showcase: https://www.designnewsroom.com/!139859
• Laureate Profile: https://dezigners.org/d/296084

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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