Press Release
Buenandanza Packaging by Antonio Cuenca Receives the Bronze A' Design Award in Packaging Design
Antonio Cuenca recognized for packaging design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ Buenandanza Packaging by Antonio Cuenca, designed for Buenandanza, has been granted the Bronze A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Buenandanza Packaging
Buenandanza is a packaging design for olive oil. The bottle appears to have two skins: deep dark blue tinted glass and a white wrap-around paper label. The dark blue tone is associated with serenity, while the textured white label gives a natural look. Circle and triangle symbols, applied with gold stamping, recall the pointed olive leaf and the oval olive. Rounded shapes and thick glass convey quality. The opaque tinted glass blocks light and helps preserve the oil. A non-drip, non-refillable cap completes the small and robust bottle.
About Antonio Cuenca
Antonio Cuenca is a spanish graphic designer, who is specialized in branding and packaging design. He is founder and creative chief at Superfluido design studio. His own identity is to make evident what is simple, to make order between ideas to reduce them at simple expressions. He helps companies to draw new patterns for their brands, finding effective and objetive solutions. Between observation and silence he founds inspiration for his designs. He thinks every project is different, and that is why he values a closer relation with customers, giving honest advice through the whole design process.
Award Record
Antonio Cuenca is a winner of 2 A' Design Awards, including this recognition. The awards were granted between the 2019 - 2020 and the 2021 - 2022 editions of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/139831
- A' Design Award Page: https://competition.adesignaward.com/139831
- Media Showcase: https://www.designnewsroom.com/!139831
- Laureate Profile: https://dezigners.org/d/259324
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Buenandanza Packaging
- Function
- Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Dim Gray, Dark Slate Gray, Gray, Silver and Rosy Brown
- Images
- 4
- Client
- Buenandanza
The Recognition
- Laureate
- Antonio Cuenca
- Country
- Spain
- Recognition
- Bronze A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #139831
Design Details
- Unique Properties
- The bottle seems to have two skins: the blue colour of the packaging and the white wrap-around label. These finishes provide a pleasant and warm drinking experience. The rounded shapes of the bottle and the thickness convey quality.
- Inspiration
- The inspiration comes from the aim to live day by day, making your own way, freeing yourself from preconceived ideas and opening yourself to experience. The idea symbolises serenity, balance and simplicity, all summed up in a unique claim: the lived experiences. The name is a key part in conveying that idea. The characteristics balanced, restrained, modest and intriguing, are qualities which stand out in the design and how it should be perceived.
- Research
- In order to emphasise the concept, a deep dark blue colour was employed, a tone which is associated with serenity. The pourer bottle cap of that same colour is used to lengthen the packaging. The label was designed white to give a more natural look. The symbols represent the possibilities in life that come up when freeing oneself from preconceived ideas. Both the circle and the triangle are inspired by the pointy shape of olive leaves and the oval shape of olives, with a touch of gold to enhance the distinctive character. The muted colour palette, the composition and the label aim to create visual harmony.
- Challenge
- The challenge was to open up to a target that seeks to connect with a more conscious rhythm of life in a frenetic world that is disconnected from its own essence. It is intended to connect with consumers who seek to live in a calmer and more contemplative way. The design had to stand out from the traditional brands in the oil sector and communicate Goodwill in simple terms. Two types of finishes are used to broaden the user experience: tinted glass bottle and textured paper label.
- Realization and Technology
- Tinted glass, paper label and stamping.
- Operation and Interaction
- The bottle is small and robust, easy to use with a non-drip, non-refillable DOP cap. The opaque and tinted glass prevents light from penetrating and thus facilitates the conservation of the oil.
- Project Duration and Location
- The project started in november 2021 in Ubeda and finished in january 2022.
- Specifications
- 100 x 57 x 176 mm. 500ml capacity. Glass and label
- Keywords
- packaging, design, package, branding
