Zona Mosto Labels for Beer Cans by Emanuele Grittini Wins the A' Design Award in Packaging Design

Emanuele Grittini honored for packaging design by the international grand jury of the 2022 - 2023 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ Zona Mosto Labels for Beer Cans by Emanuele Grittini, designed for Zona Mosto, has been granted the A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

The A' Design Award Explained

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Regarding Zona Mosto Labels for Beer Cans

Zona Mosto is a series of die-cut labels for beer cans. Each label carries an illustration that is first drawn by hand and then redrawn as vector artwork. The subjects are surreal and relate to the name of each beer, while the colors follow the palette of the brand. The labels are printed in four process colors on adhesive paper for food use and finished with a matte varnish. The varnish reduces sharp reflections and improves grip on a cold can. The black can surface makes the printed colors more visible.

Award Record

This recognition makes Emanuele Grittini a winner of 4 A' Design Awards. The awards span the editions from 2017 - 2018 to 2022 - 2023 of the A' Design Award & Competition.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/139819
A' Design Award Page: https://competition.adesignaward.com/139819
Media Showcase: https://www.designnewsroom.com/!139819
Laureate Profile: https://dezigners.org/d/220267
Further Information from the Laureate: https://zonamosto.it/beer-shop

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Zona Mosto Labels for Beer Cans
Function: Labels for Beer Cans
Category: Packaging Design
Discipline: Communication Design
Industry: Packaging & Retail, Branding & Advertising and Manufacturing
Colors: Dark Slate Gray, Dark Cyan, Sea Green, Teal and Medium Sea Green
Images: 5
Client: Zona Mosto

The Recognition

Laureate: Emanuele Grittini
Country: Italy
Recognition: A' Design Award
Edition: 2022 - 2023
Design ID: #139819

Design Details

Unique Properties: The design of the Zona Mosto labels is made unique by several factors. The first of all is the die-cutting of the same. It is the first Italian artisan microbrewery that has dared on this front. Bringing a novelty immediately imitated by competitors for its originality and freshness. Then we have the illustrations, which all have the same recognizable stylistic trait and an always surreal subject, which links the beer product to the mood in which it should be enjoyed. The brand's payoff exactly reflects its product: "Crafting beers for modern drinkers".
Inspiration: The entire Zona Mosto project takes inspiration from a mixture of graphic and illustrative styles, to make the product unique and distinguishable. The illustrations, all of a surreal subject, have various themes that are related to the namming of the type of beer. But all draw their style from the logo and the strong and lively colors of the brand.
Research: To create the Zona Mosto brand and, consequently, the product labels, various competitors in the sector were analyzed, identifying the best microbreweries that had the following characteristics: high quality of the beer produced, wide diffusion of the brand, attention to design and to current trends. As a result, three microbreweries were chosen and analyzed to understand their strengths and weaknesses. The winning characteristics have been derived from them, such as: originality, non-conformism, extreme attention to product quality, the construction of a strong and well-defined brand.
Challenge: As the brand was just born, there was no historical background. The values, the mission and the target were created from scratch. On the part of the customer, however, there was a precise idea of what the reference target was, which was then confirmed by the analyzes carried out, this allowed to create a strong brand with solid foundations with a well-defined audience and an independent soul. We also tried not to imitate the big brands that produce beer, both in style and in the entire design. Going to give an exclusive "flavor" to each material produced, from the logo to the site to the labels.
Realization and Technology: To correctly process the die-cut labels to be placed on the can, we started with the creation of a template based on the measures of the can itself, in particular, circumference, height of the central part without flaring and a calculation of the margins to be applied for correct application . The illustrations are first created by hand, on a sheet bearing the label die, to then be redrawn using adobe illustrator. For each of them a specific palette was chosen that had the same characteristics of the colors of the brand while the stroke is typical of the illustrative style formulated for the project.
Operation and Interaction: The use of the can instead of the classic bottle has been designed to better maintain the properties of the beer it contains, so as to shield from light and possible air infiltrations, keeping the product as if it had just been fed. The UV coating on the label, in addition to making the design more elegant and modern, helps to create grip on the palm of the hand and fingers, preventing the fresh can from the fridge from being slippery.
Project Duration and Location: The project started in August 2021 in Milan and is still underway with the creation of new labels.
Specifications: Label spread: 180mm base x 126mm height. 330ml can size: 58mm diameter x 145.5mm height. Paper: 133 µ Ipanema Embossed White - White color. Print: CMYK - no special colors. Finish: matte UV varnish.
Keywords: Zona Mosto, Beer Can, can labels, beer can labels, die-cut can labels, beer die-cut can labels, illustrations, vector illustrations, branding,