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Press Release

DesignNewswire · COMO, Italy ·

Angela Spindler Receives the A' Design Award for Hightail Packaging in Packaging Design

Angela Spindler recognized for packaging design by the international grand jury of the 2021 - 2022 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2022 /DesignNewswire/ Hightail Packaging by Angela Spindler, designed for Depot Creative, has been granted the A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

The A' Design Award Explained

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

More About Hightail Packaging

The agency was commissioned to develop the brand name, tone of voice as well as visual identity and packaging design for an innovative motorbike helmet accessory. The brief had a number of specific criteria, the packaging was to have a unisex appeal, to be reusable, enable high product visibility and be light weight for cost effective freight. The sleek and unique multi layered film pouch was designed to meet all of the client's requirements, as well as containing everything the purchaser needs to get up and running; the product, attachment clips, spacer and how-to brochure.

About Angela Spindler

Depot Principal Director Angela Spindler demonstrated an affinity for the unboxing experience from an early age. She kept all of her childhood toys in their original packaging to have a full brand moment every time she decided to play. During her 38 years in the design business, she has notched up almost 75,000 hours of design across four countries: England, Germany, New Zealand and Australia. She founded Depot in 2002, and her meticulous commitment to excellence has never wavered. On top of a busy schedule of client work, Angela has managed to gain a Master’s Degree in design from the College of Fine Art, Sydney.

Award Record

Angela Spindler is a winner of 14 A' Design Awards, including this recognition. The awards were granted between the 2013 - 2014 and the 2021 - 2022 editions of the A' Design Award & Competition.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Hightail Packaging
Function
Packaging
Category
Packaging Design
Discipline
Communication Design
Industry
Packaging & Retail, Branding & Advertising and Manufacturing
Colors
Firebrick, Dark Red, Maroon, Black and Crimson
Images
5
Client
Depot Creative

The Recognition

Laureate
Angela Spindler
Country
Australia
Recognition
A' Design Award
Edition
2021 - 2022
Design ID
#139774

Credits

Team
Angela Spindler - Creative Director/Designer, Anna Lee - Copy writer and Anneke Decker - Finished artist/technical illustrator

Design Details

Unique Properties
Name creation and tone of voice as well visual identity and packaging design for an innovative motorbike helmet accessory. Brief criteria included, having unisex appeal. packaging that could be reused, high product visibility and light weight to ensure cost effective freight costs.
Inspiration
The inspiration for the project was based on the concepts of freedom and simplicity both associated with riding motorbikes. The product is designed to give you greater freedom with your hair and the simplicity is the ease with which it can be used, both of which needed to be translated directly in to the packaging itself.
Research
Research around behaviour and attitudes of bike riders was necessary to identify best means of communication benefits of the product. The product of the packaging was key to supporting all of the clients criteria. For product visibility we selected a frosted film, to highlight the black product we laminated a red film to the reverse side of the foil. Using foil, coloured film and frosted film together enabled us to achieve the exact look we wanted and reduce the number of cylinders required to print, therefore affording the client reduced production costs.
Challenge
The project spanned over a two year period, due to the product development, which made maintaining continuity of thought more challenging.
Realization and Technology
The sleek and unique multi-layered film pouch we have designed met all of the client’s requirements, as well as containing everything the purchaser needs to get up and running; the product, attachment clips, spacer and how-to brochure.
Operation and Interaction
Simple tear apart packaging with a zip lock closure for reuse.
Project Duration and Location
2017-2019, Sydney Australia
Specifications
Gravure printing Packaging: Zip lock Foil pouch - PET Foil and PE Foil, printed with 4 spot colours with a matte varnish and spot UV gloss varnish Offset printing Instruction Booklet: Single sided coated paper board, printed 4 spot colours with a machine varnish and Spot UV gloss varnish
Keywords
Pouch Packaging, Packaging Design, Branding Design, Logo Design, Packaging Inspiration, Hightail Packaging Design

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