Fenghua Ye Receives the Silver A' Design Award for The Power of Pastry Interactive Jewellery Kit in Jewelry Design

Fenghua Ye recognized for jewelry design by the international grand jury of the 2021 - 2022 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Jewelry Design category for The Power of Pastry Interactive Jewellery Kit by Fenghua Ye. The result belongs to the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

What the Silver A' Design Award Means

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

About The Power of Pastry Interactive Jewellery Kit

The Power of Pastry is a collection of interactive paper jewelry kits. The collection includes rings, bracelets and brooches, inspired by the making processes and structures of pastries. Each piece is folded directly from one prepared paper sheet, so no glue is needed. A recorded guide video explains every folding step. The kits are offered at different levels, from simple rings to more complex brooches. The paper is laser cut and engraved, and is left blank so that each user can add a personal style. The collection shows that jewelry need not rely on precious materials.

Award Record

With this recognition, Fenghua Ye is a winner of 1 A' Design Award.

About the A' Jewelry Design Award

The A' Jewelry Design Award is an international jewelry design competition recognizing good jewelry designs by best jewelry designers worldwide. The competition is organized within the A' Design Award & Competition and is open to jewelry designers, jewelry brands, jewelers and goldsmiths from all countries. Entries typically include rings, necklaces, bracelets, earrings, brooches and pendants. Awarded jewelry designs are published at https://dezigners.org/design-category/jewelry

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/139511
A' Design Award Page: https://competition.adesignaward.com/139511
Media Showcase: https://www.designnewsroom.com/!139511
Laureate Profile: https://dezigners.org/d/330441

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: The Power of Pastry Interactive Jewellery Kit
Function: Interactive Jewellery Kit
Category: Jewelry Design
Discipline: Fashion Design
Industry: Luxury and Fashion
Colors: Black, Rosy Brown, Gray, Dim Gray and Dark Slate Gray
Images: 5

The Recognition

Laureate: Fenghua Ye
Country: Great Britain
Recognition: Silver A' Design Award
Edition: 2021 - 2022
Design ID: #139511

Credits

Image Credits: Photographer Shannon Toft, Photography, 2021.

Design Details

Unique Properties: Here is a collection of interactive paper jewellery kits, which invite audiences to participate in the jewellery making process following the recorded guide video.These special jewellery were simplified so that audiences can fold them directly from a prepared paper piece without needing any glue during the whole making process. The colour of this those jewellery is blank because designer wants to leave some space for audiences to design their different styles.
Inspiration: The inspirations are making processes and structures of different pastries. Designer was encouraged by homemade pastry, which is an interactive home activity to increase mutual happiness. Designer created a collection of interactive paper jewellery kits, which invite audiences to participate in the jewellery making process with design. And, according to the fact that most pastries are made directly by a piece of flat flour dough, that audiences do not need any glue during the whole making process.
Research: This research began from making different pastrys, such as Chinese bao, pie, croissant and so on. This project was encouraged by homemade pastry, which is an interactive home activity to increase mutual happiness. Designer believed that this ineractive mode can be applied on jewellery design as well that interactive activity between designer and audience. The main material was paper according to the fact that most pastries are made directly by a piece of flat flour dough, these paper pieces of jewellery were simplified so that audiences can fold one paper jewellery directly from a prepared paper piece without needing any glue during the whole making process.
Challenge: The most challenged thing during the whole design process is the paper's thickness. The thickness of 3 kits are slightly different, because they all have different structures. For example, the paper bracelet kit has more complex sturcturs, so it should be made in thinner paper. The ring kit needs more strong support, so it will be made in the thicker paper. In order to find out the most suitable thickness for different kit, the folding step needs to be tested again and again. It was the challenge of patient.
Realization and Technology: Laser Cut & Engraving
Operation and Interaction: Designer believes that jewellery should not be limited by precious materials. Finding a way to communicate with audience is also a way to represnt jewellery. The interactive paper jewellery kits invite audiences to participate in the jewellery making process following the recorded guide video. The kits have different levels from simple paper rings to complex paper brooches. Auidences can try to challenge themselves step to step to feel the magic change from a flat paper to a 3D paper jewellery without glue. It will be a silent but amazing communication between designer and audience.
Project Duration and Location: The project started in September 2020 and finished in May 2021 in Edinburgh. In June 2021, it was exhibited in New Designer Online Show in UK. In July 2021, it was selected as 'One to Watch' in the Competition of Bright Young Gems in London. In September 2021, it was exhibited in Gwangju Design Biennale International Invitational Poster Exhibition in South Korea. And same in September 2021, it was also been shortlist in the Globle Design Graduate Show 2021 Collabrate with Gucci. In October 2021, it was selected for the Online Exhibition 'So Fresh + So Clean' in Amarica.
Specifications: Scale of Paper Bracelets: - Piece 1: Width 4cm -Piece 2: Width 4.8cm -Piece 3: Width 3.1cm Scale of Paper Rings: -Piece 1: 5.5cm×3.7cm -Piece 2: 4.5cm×4.1cm -Piece 3: 4.8cm×4.5cm Scale of Paper Brooches: -Piece 1: 9.4cm×5.8cm -Piece 2: 5.05cm×5.05cm -Piece 3: 6.3cm×6.3cm
Keywords: Interactive, Contemporary, Sustainable