Press Release
Tiger Spirit Digital Media Art by Kaze Park Receives the A' Design Award in Graphics, Illustration and Visual Communication Design
Kaze Park recognized for graphics, illustration and visual communication design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Tiger Spirit Digital Media Art by Kaze Park, designed for 4bd Studio, has been granted the A' Design Award in the Graphics, Illustration and Visual Communication Design category. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Tiger Spirit Digital Media Art
His artwork was produced as a video artwork by combining 2D painting, digital artwork, and 3D digital imaging artwork with a large media tower that is 20m high. He worked on animating Korean colors, natural elements, and animals called tigers so that they could move through digital artwork, and expressed the atmosphere of Korean classical art with modern digital artworks. He made the meaning of the four seasons of Korea into digital art by using illustrations of time and space through digital effects.
About Kaze Park
He is working as a Korean artist. He considers "realms of imagination that come from life experiences, and energy delivered through them" as the source of his work. He attaches great importance to finding the true value from inspiration, focusing and expressing it, and tries to express through each work that various elements of fun that come from communicating with people are close to happiness.
Award Record
This recognition makes Kaze Park a winner of 3 A' Design Awards. The awards span the editions from 2020 - 2021 to 2021 - 2022 of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/139452
- A' Design Award Page: https://competition.adesignaward.com/139452
- Media Showcase: https://www.designnewsroom.com/!139452
- Laureate Profile: https://dezigners.org/d/294690
- Further Information from the Laureate: http://url.kr/gha81p
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Tiger Spirit Digital Media Art
- Function
- Digital Media Art
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Black, Dark Slate Blue, Dark Slate Gray, Midnight Blue and Light Slate Gray
- Images
- 5
- Client
- 4bd Studio
The Recognition
- Laureate
- Kaze Park
- Country
- Republic of Korea
- Recognition
- A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #139452
Credits
- Team
- Motion Designer-Terry.J
- Image Credits
- image #1 KazePark Tiger Spirit-01 image #2 KazePark Tiger Spirit-02 image #3 KazePark Tiger Spirit-03 image #4 KazePark Tiger Spirit-04 image #5 KazePark Tiger Spirit-05
Design Details
- Unique Properties
- The characteristics of this project are media works expressed on large media towers and wide electronic boards which are embodied in motion works that move with 3d and expressed as lively works. His work was produced by combining 2d painting, digital work, and 3d digital imaging work with a 20 meter high large media tower and was presented as a video. Each scene of his work is effective, and there is an element that makes the work more immersive. It is a work produced in consideration of Nft sales.
- Inspiration
- Among the Eastern cultures, there is a culture that expresses one year and 12 months as animals. 2022 is the Year of the Tiger. Tigers are symbols of strength and pray for health. Many people around the world are suffering from viruses. Like the meaning of the energy of the tiger in this work, it symbolizes and hope that many people can live a healthy and happy life.
- Research
- Brush is one of the elements used in painting in Korea. He uses traditional Korean brushes to express the touch of paintings. And his expression was embodied in a new form of illustration through the combination of digital graphics and traditional painting styles. In this project, he focused on the eco-friendly connection between nature and animals. The important concept of this project is the harmony and meaning of nature.
- Challenge
- The illustration he should have drawn is a new type of work with value for a new year. It is an illustration that intuitively expresses the world where nature and animals coexist together, meaning the time and value of the season. The digital effect was added to the illustration to express the seasonal elements of spring, summer, fall, and winter, the flow of time, and a sense of space. Through a new type of illustration that combines 2D works with 3D effects, it contains symbolic values and meanings of animal tigers living in nature, and is designed with the aim of works that can give people energy of health and hope.
- Realization and Technology
- In this case the brush used in traditional South Korea painting is used to create texture. And it first scans it and saves it as digital data. Using the digital program adobe Photoshop sketch basic color and detail color using the touch of a traditional korea brush are performed in order. The important point here is that the traditional korea way of expressing pictures is a art that is expressed with digital graphics. He used the final result of 2d and the 3d video work together to make it a work.
- Operation and Interaction
- He created a new digital work together in 2022 at the 4BD studio and presented a digital exhibition. It is a Korean work with the spirit of a tiger. Tigers have long been symbols of strength and health. In Asia, there are 12 animals that symbolize the year. 2022 is the year that symbolizes tigers, and many people have created works to pray for health with their families. He tried to convey energy so that many people could be happy and healthy with their families through lively works.
- Project Duration and Location
- The illustration of this project began design production in august 2016 and was released in Seoul. South Korea in January 2017. The project's illustration began in January 2022 and was displayed across the country in February. South Korea in February 2022.
- Specifications
- Tiger Spirit illustration was created in Photoshop Rgb Cmyk color mode and spine & 3d max program. The size is 6720mm x 15,000mm. It is made of digital art.
- Keywords
- kazepark, illustration, tiger, digital, spirit, energy, southkorea, artist, hope, season
