Florencia Fiocca Is Honored with the A' Design Award for Asana Guide Line Apparel Posture Aligner in Sporting Goods, Fitness and Recreation Equipment Design

FOR IMMEDIATE RELEASE

COMO, Italy, April 16, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Sporting Goods, Fitness and Recreation Equipment Design category for Asana Guide Line Apparel Posture Aligner by Florencia Fiocca of Ffocco. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

The A' Design Award Explained

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

About Asana Guide Line Apparel Posture Aligner

This collection is focused on yoga practices, destined to ease the grip in yoga postures. It features a sweatshirt, pants, harem pants and a top, and includes internal grip strings acting as the axis during postures providing safety and transitioning into mindful breathing. Tank top, to facilitate stretching asanas for triceps and shoulders. Sweatshirt, facilitates the opening of the front and back of the chest with an adjustable guide. Gaugho Pant with a guide in the center, help in the benefits of the butterfly pose. Elephant Pant with grips in the hem, ensuring an extreme leg stretch.

About Florencia Fiocca

Innovative Latin American Design FFOCCO | Calm Clothing | is an ethical clothing brand that focuses on introspective activities, not only for its practice but also for reaching and withdrawing. A multidimensional vision in search of innovation, harmony of forms, and continuous improvement. It is produced on a small scale and in an almost artisanal way, with the aim of developing productive and conscious coherence. Investigating with textile materials, it divides into two major universes between the upper garments made of natural fibers, while the lower ones are made of technological fabrics. Production is carried out in model workshops chosen for their quality, commitment, and proximity.

About Ffocco

We design, manufacture, and sell calm clothing for the arrival, momentum, and departure from a yoga practice and/or introspective activity.

Award Record

This recognition makes Florencia Fiocca of Ffocco a winner of 1 A' Design Award.

About the A' Sporting Goods, Fitness and Recreation Equipment Design Award

The A' Sporting Goods Design Award is an international design competition recognizing good sports equipment designs by leading designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to sporting goods designers, fitness equipment designers, recreation equipment designers and industrial designers from all countries. Typical entries include basketballs, tennis rackets, yoga mats, running shoes, dumbbells and bicycles. The awarded sports equipment designs are published at https://dezigners.org/design-category/sporting-goods

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

• Winner Page: https://dezigners.org/139320
• A' Design Award Page: https://competition.adesignaward.com/139320
• Media Showcase: https://www.designnewsroom.com/!139320
• Laureate Profile: https://dezigners.org/d/330128
• Further Information from the Laureate: https://www.youtube.com/shorts/m9p144Cx2Ag

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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