A' Design Award in Fashion, Apparel and Garment Design Goes to Are We Womenswear Collection by Jasmine Au

Jasmine Au recognized for fashion, apparel and garment design by the international grand jury of the 2021 - 2022 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2022 /DesignNewswire/ Are We Womenswear Collection by Jasmine Au, designed for Ja-Jmi, has been granted the A' Design Award in the Fashion, Apparel and Garment Design category, A' Design Award & Competition has announced. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

About the A' Design Award

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

About Are We Womenswear Collection

Are We is a womenswear collection created to raise awareness of the damage caused by humans to the marine world. The design highlights the beauty of coral systems and ocean waves. Lightweight silky organza is used in multiple layers to form flowing flares over a soft netting base. Each coral-like ornament is handcrafted and hand-stitched one by one, and the main garment carries about 300 of these details. Loose silhouettes and layered attachments give the collection a soft and full movement. The intent is to encourage people to protect the ocean.

About Jasmine Au

Jasmine Au Jie Min, Fashion Design Student from Raffles University, Malaysia. She would like to express her perspective on the society issues that been neglected or negatively affecting the human and nature world rapidly through her collections. Throughout the 3 years of Bachelor in Fashion Design, she had designed few collections which reflective different issues that should be concerned by the society and make betterment. Although that fashion design will constantly be neglected when it reflects about issues and awareness but Jasmine still wish to do something throughout the bachelor journey and make it happens on her favourite field, FASHION.

Award Record

Jasmine Au is a winner of 1 A' Design Award, including this recognition.

About the A' Fashion, Apparel and Garment Design Award

The A' Fashion Design Award is an international fashion design competition recognizing good fashion designs by best fashion designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to fashion designers, apparel designers, garment designers and textile designers from all countries. Typical entries include runway collections, dresses, suits, skirts, outerwear and jackets. The awarded fashion designs are published at https://dezigners.org/design-category/fashion

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/139165
A' Design Award Page: https://competition.adesignaward.com/139165
Media Showcase: https://www.designnewsroom.com/!139165
Laureate Profile: https://dezigners.org/d/329656
Further Information from the Laureate: https://ja-jmi.com/pages/are-we

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Are We Womenswear Collection
Function: Womenswear Collection
Category: Fashion, Apparel and Garment Design
Discipline: Fashion Design
Industry: Fashion
Colors: Steel Blue, Dark Slate Blue, Teal, Dark Gray and Light Slate Gray
Images: 5
Client: Ja-Jmi

The Recognition

Laureate: Jasmine Au
Country: Malaysia
Recognition: A' Design Award
Edition: 2021 - 2022
Design ID: #139165

Credits

Image Credits: Main Image: Photographer Katharine Chai, Hug the Ocean, 2021. Optional; Photographer Katharine Chai, Hug the Ocean, 2021. Optional; Photographer Katharine Chai, Wave Hug, 2021. Optional; Photographer Katharine Chai, Coral in the Wave, 2021. Optional; Photographer Katharine Chai, Feel the Coral and Wave, 2021.

Design Details

Unique Properties: ARE WE is a collection to create awareness on the damages made by human towards the marine world and inspired through an article, highlighted a past experiment, Biosphere2 failed due to eco-balance and proved impossible to build an EARTH. Designs highlighted on the beauty of nature with the blending of coral system and wave onto garment. Each handmade coral structured detail is originally created through development. The masterpiece has about 300 pieces of detailed handmade coral attached.
Inspiration: Are We, by questioning ourselves, are the most intelligent group, HUMAN, the actual pest to this planet. With the initial researched on Biosphere2, a past experiment, American Earth System science research facility. It announced the failure due to the loss control of eco-balance within the enclosed ecological system which aimed to build a second Earth. Designer link it with marine world to reflect, intelligence is to protect not destroy, through the highlights on its beauty and contribution.
Research: The use of WabiSabi to reflect the sense of naturally imperfection. Andres Juniper said that, If an object or expression can bring about, within us, a sense of serene melancholy and spiritual longing, then that object could be said to be WabiSabi. In design, the concept of Wabi Sabi can also be adopted, By slowing down our design processes and embracing the incomplete and imperfection which able to achieve entirely new level of beauty. The garment carry more meaning as they are unique and share a story as well as invite customers to add to that story.
Challenge: A past biological experiment that strongly reflecting that human impossible to build 2nd earth. Designer then blended a link to nature, highlight that ocean as the great contributors of oxygen to the planet and coral reef recorded as the largest habitat for smaller marine living organism to live. With abstraction of finding and developing elements enriched the ideas and stimulated new creation of coral-inspired ornament in detail handcrafted.
Realization and Technology: Made of lightweight silky organza to create the flow flares with the multiple layering inserted. Layers attached with neat workmanship and gentle handling on soft base netting. The hand-crafted coral-like ornament is innovated and transform from hardness to softness creations. With the detailed handcrafting, ornaments was hand-stitched one by one.
Operation and Interaction: Designer decided to highlight on the beauty of nature instead of keep telling people their mistakes. Realising the beauty will make people more willing to accept the current pollution that had been made by themselves and as a reminder to protect and save the planet. The ideas of highlights marine as the main focus point as it build the majority of planet area and contributed as the oxygen generators to most of the organisms which would known as valued contributors and coral reef act as the habitat for most of the smaller sized organism in the sea.
Project Duration and Location: The project (Mini Collection Module, Raffles University) started at May 2021 in Johor Bahru, Malaysia and finished in August 2021. It is presented as the fashion showcase of Raffles Student through Facebook live.
Specifications: Ready-to-wear garment with fully lightweight fabric, including silk-textured shinny fabric, gradient coloured organza and soft netting fabric. Main silhouettes drafted with loose fit and layering attachment applied as well as hand-crafted detailing.
Keywords: Ocean, 0712, Mini Collection, Love Ocean, Save the Planet, Marine World, Sea Life, Flow, Movement