Press Release
The Tridea Project Book by Lisa Winstanley Wins the Silver A' Design Award in Print and Published Media Design
Lisa Winstanley honored for print and published media design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Print and Published Media Design category for The Tridea Project Book by Lisa Winstanley. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About The Tridea Project Book
This book, The Tridea Project: Culturally Diverse Co-Creation, documents the brand's conception and its subsequent evolution. The content consists of three chapters, first an overview of the project and its creator. Second a detailed brand guidelines and thirdly a visual essay, discussing the brand values of inclusion and diversity, both of which have been pivotal factors to this 4 year research project. The book design has been crafted with materiality in mind and each aspect has been considered and contemplated to metaphorically represent the project values.
About Lisa Winstanley
Lisa Winstanley is an Associate Professor and Associate Chair of Research at the School of Art, Design & Media at Nanyang Technological University. With over 15 years of commercial design experience and nearly two decades as a design educator and researcher, she has made significant contributions to visual literacy and visual communication.
Award Record
With this recognition, Lisa Winstanley is a winner of 4 A' Design Awards. The awards span the editions from 2019 - 2020 to 2021 - 2022 of the A' Design Award & Competition.
About the A' Print and Published Media Design Award
The A' Print Design Award is an international design competition recognizing good printed and published media by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to print designers, published media designers, graphic designers and typography experts from all countries. Entries typically include brochures, posters, magazines, catalogs, flyers and business cards. Awarded print designs are published at https://dezigners.org/design-category/print
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/139124
- A' Design Award Page: https://competition.adesignaward.com/139124
- Media Showcase: https://www.designnewsroom.com/!139124
- Laureate Profile: https://dezigners.org/d/251488
- Further Information from the Laureate: http://www.lisawinstanley.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- The Tridea Project Book
- Function
- Book
- Category
- Print and Published Media Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Entertainment
- Colors
- Dark Slate Gray, Pink, Rosy Brown, Sienna and Tan
- Images
- 5
The Recognition
- Laureate
- Lisa Winstanley
- Country
- Singapore
- Recognition
- Silver A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #139124
Credits
- Team
- Lead Designer / Art Director and Photographer
- Image Credits
- Photographer Lisa Peh Jiaxian
Design Details
- Unique Properties
- This book documents the Tridea Project's brand conception and evolution. Culminating in a visual essay discussing the brand values of inclusion and diversity, which have been pivotal factors to this 4-year research project. The book design has been crafted with materiality in mind and each aspect has been considered and contemplated to metaphorically represent the project philosophy.
- Inspiration
- The Tridea Project and was borne from the desire to address our societies divisions through collaborative creative practice. Tridea’s overarching aim is to promote inclusion, collaboration, and altruism as a counter to these divisions. This project embraces social & cultural diversity by inviting creatives from around the world to participate in an international collaborative form of the Surrealist parlour game, ‘The Exquisite Corpse‘.
- Research
- This project explores alternative methods of image production and consumption with a view to exploring diverse and ethical co-creation practices in a virtual space.
- Challenge
- The project is inspired by The Exquisite Corpse, a method of collaging numerous designs by several artists into one collaborative composition. A creative mash-up, with international participants collaborating to produce one multicultural creative piece. Think of it like a design relay race. The artworks generated are displayed on the online gallery and subsequently sold as high-resolution downloads. All profits from the sales will be donated to the partnering Singaporean charity TWC2; Transient workers Count Too; thus, coalescing international creative communities, building bridges, and providing a channel for diverse collaboration
- Realization and Technology
- The book is cloth bound in using fabric from the main colour palette purple to represent creativity and mystery. The text is debossed and printed in a metallic pink foil, again from the main colour palette to represent love and kindness but the metallic finish adds a touch of magic and playfulness, creating reflection and distortion, much like the surrealist notions this project is inspired by. The cover of the book forms a horizontal triptych, to hint at the Tri aspect of the project. Three ideas, three artists, three layers of meaning and creativity.
- Operation and Interaction
- The three layered cover of the book provides both practical navigation and visual metaphor.
- Project Duration and Location
- The project started in March 2018 in Singapore and finished in January 2022 in Singapore.
- Specifications
- The overall book is Size: 250mm (w) x 315mm (h) (closed) Cover - 135gsm colourplan (amethyst) over 2mm board Endpaper - 135gsm colourplan (amethyst) Text - 170gsm maple bright
- Keywords
- Book, Design, Collaboration, Co-creation, Ethical
