Press Release
Etude Digital Receives the Bronze A' Design Award for BTY Brand Identity Logo and Applications in Graphics, Illustration and Visual Communication Design
The international grand jury of the 2021 - 2022 A' Design Award & Competition recognizes Etude Digital for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category for BTY Brand Identity Logo and Applications by Etude Digital, designed for BTY Group. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About BTY Brand Identity Logo and Applications
BTY Brand Identity is a logo and applications program created for BTY Group. The logomark is an analytical and mathematical interpretation of the moment a gennaker sail is deployed. The design also refers to the disruption that the gennaker sail brought to sailboat racing. The mark represents a future in which people lead technology. Over 300 pencil sketches preceded refinement in digital media until the intended geometry was reached. Black is the main colour, supported by bright colours. The black and white form allows easy reproduction on many substrates.
About Etude Digital
Gonzalo Alatorre is an award-winning designer, TEDx Speaker, Vancouver 2010 Olympic games creator, and creative director at Etude.Digital. Gonzalo studied Graphic Design at the Universidad Iberoamericana in Mexico City and Mathematics and Evolutionary Biology at the University of British Columbia in Vancouver. As a Creative Director, Gonzalo has a relentless commitment to our client's vision and business objectives while empowering the Etude team to overcome their self-imposed limitations, build the confidence needed to tackle even more complex projects, build productive relationships with clients, and exceed all expectations.
Award Record
With this recognition, Etude Digital is a winner of 1 A' Design Award.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/138763
- A' Design Award Page: https://competition.adesignaward.com/138763
- Media Showcase: https://www.designnewsroom.com/!138763
- Laureate Profile: https://dezigners.org/d/323609
- Further Information from the Laureate: http://etude.digital
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- BTY Brand Identity Logo and Applications
- Function
- Logo and Applications
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Dark Goldenrod, Goldenrod, Gold, Olive and Dark Olive Green
- Images
- 5
- Client
- BTY Group
The Recognition
- Laureate
- Etude Digital
- Country
- Canada
- Recognition
- Bronze A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #138763
Credits
- Team
- Gonzalo Alatorre, Creative Director, Yvone Hsu, Designer, Ben Regan, Designer and Katie Date, Designer
Design Details
- Unique Properties
- BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world. This logomark represents the excitement of a more purposeful future, a future of people leading technology, not the other way around.
- Inspiration
- BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world. This logomark represents the excitement of a more purposeful future, a future of people leading technology, not the other way around.
- Research
- In growing cities worldwide, BTY’s award-winning independent professional services push the built environment forward through viable projects that provide the foundation for thriving and sustainable communities by focusing on: The Future. With the exponential revolution that computing power and artificial intelligence are bringing to our lives, we need to ensure that all decisions shaping the communities of the future are rooted in: Real Intelligence. BTY takes a stand against artificial intelligence by understanding that it is a tool and not the end game. The critical decisions shaping humanity’s future will have to come from: Human Capital.
- Challenge
- We had a clear vision that we needed the brand identity to represent that perfect marriage between technology and the people leading it. We knew the sail racing world was the greatest source of inspiration as radical changes have taken place in sail design.
- Realization and Technology
- Over 300 sketches done in pencil first. Further refinement in electronic media until desired geometry was achieved.
- Operation and Interaction
- By being designed in black and white the logo can be implemented in a different set of substrates and colours that are appropriate not just to all cultures, but it also becomes easy to reproduce everywhere regardless of any technical restrictions by printers in each location.
- Project Duration and Location
- On going project. New brand identity launched in January. A few different brand touchpoint are still under development. For example, the revised website is not complete yet. This brand identity is being rolled out across four continents.
- Specifications
- A brand identity built using black as the main colour, supported by bright, vivid colours that stand out in an industry full of muted colours
- Keywords
- logo, brand identity, logomark, symbol, graphics, layout
