Press Release
Sakakini Fragrance Packaging by Amr Ibrahim Mousa Wins the Silver A' Design Award in Packaging Design
Amr Ibrahim Mousa acknowledged for packaging design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Packaging Design category for Sakakini Fragrance Packaging by Amr Ibrahim Mousa. The result belongs to the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Sakakini Fragrance Packaging
The magnetic dome on the top of the bottle is the exact dome from the Sakakini Palace with its glorious rococo features as the intent is to remind people of the beauty of this abandoned building in a touchable way. The task was to create a luxurious and sophisticated product, package, and brand. It will promote Egypt's forgotten architecture and help save this rich heritage through the profits of the sales.
About Amr Ibrahim Mousa
Amr Ibrahim Mousa is a professional in the fields of design, architecture, and art, with particular expertise in branding and innovative design. He obtained a master's degree from Politecnico di Milano, where he concentrated his thesis on the fusion of branding and architecture. His work has earned numerous national and international awards across various design disciplines. He has delivered keynote speeches at various design events and has achieved international recognition through exhibitions and features in prestigious institutions and media outlets.
Award Record
This recognition makes Amr Ibrahim Mousa a winner of 2 A' Design Awards. The awards span the editions from 2020 - 2021 to 2021 - 2022 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/138392
- A' Design Award Page: https://competition.adesignaward.com/138392
- Media Showcase: https://www.designnewsroom.com/!138392
- Laureate Profile: https://dezigners.org/d/288742
- Further Information from the Laureate: http://instagram.com/amritect
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Sakakini Fragrance Packaging
- Function
- Fragrance Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Black, Dark Slate Gray, Dark Olive Green, Gray and Sienna
- Images
- 5
The Recognition
- Laureate
- Amr Ibrahim Mousa
- Country
- Netherlands
- Recognition
- Silver A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #138392
Credits
- Team
- Amr Ibrahim Mousa,
- Image Credits
- Amr Ibrahim Mousa
Design Details
- Unique Properties
- The magnetic dome on the top of the bottle is the exact dome from the Sakakini Palace with its glorious rococo features as the intent is to remind people of the beauty of this abandoned building in a touchable way.
- Inspiration
- Sakakini Palace (Qasr Al Sakakini ) is a late 19th century palace owned by Gabriel Habib Sakakini Pasha. The building is located on the square of the same name in Cairo, Egypt. The building is covered with floral and vegetal decorations of the Italian Rococo type, over 300 statues are placed inside and outside the residence.
- Research
- The project is a national project for Egypt to save its forgotten architectural treasures, like the Sakakini palace, as it is a way of raising funds for the abandoned palace to start a restoration project on it so the country can save this architectural masterpiece, by selling this luxurious fragrance to the wealthy of Egypt and the world who would love not only to visit the palace but also wants the palace to visit them in their homes.
- Challenge
- The manufacturing is a challenge, of course, the dome is handcrafted by the skillful men of Khan el-Khalili in Cairo, saving their dying industry and making each piece unique for its owner.
- Realization and Technology
- Glass bottle with a metal dome on top, small replica from the Sakakini Palace, gold blasted or silver blasted.
- Operation and Interaction
- The task was to create a luxurious and sophisticated product, package, and brand. It will promote Egypt's forgotten architecture and help save this rich heritage through the profits of the sales.
- Project Duration and Location
- Started: Jan 2022 / Design Completed: Feb 2022 / Location: Milan, Italy
- Specifications
- Bottle Diameter: 5 cm / Bottle Height: 15 cm / 100 ml
- Keywords
- Sakakini, Dome, Perfume, Fragrance, Rococo, Egypt
