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Press Release

DesignNewswire · COMO, Italy ·

Fanny De Bray Receives the A' Design Award for Unless Agency Web Design in Website and Web Design

Fanny De Bray recognized for website and web design by the international grand jury of the 2021 - 2022 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Website and Web Design category for Unless Agency Web Design by Fanny De Bray, designed for Unless agency. The result belongs to the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

The A' Design Award Explained

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Regarding Unless Agency Web Design

Unless Agency is a website created as part of a wider brand identity for a consulting and communications agency. The website was developed after a market analysis of trends, competitor positioning and sector practices, which led to a brand platform defining the key messages. The outline of the brand monogram is used to draw circular geometric shapes that structure text and photographs and to form icons that illustrate key points. Colours and images are inspired by nature and by the world of luxury, reflecting the values and the precise approach of the agency.

About Fanny De Bray

Made for you is an independant agency specialized in strategic counselling and brand design, from graphic design to digital platforms. Made for you aims to truly collaborate with its clients. from the very first meeting to the end, for a singular result made… for you! Made for you has the flexibility of a small agency with the work ethic and boldness of big leagues. Contrary to popular thought, “design” is an encapsulating and multidimentional tool that allows meaningful creations, not just aesthetic.

Award Record

This recognition makes Fanny De Bray a winner of 7 A' Design Awards. The awards span the editions from 2019 - 2020 to 2021 - 2022 of the A' Design Award & Competition.

About the A' Website and Web Design Awards

The A' Web Design Award is an international web design competition recognizing good web designs by leading web designers, coders and developers worldwide. The competition is organized within the A' Design Award & Competition and is open to web designers, user interface designers, user experience designers and graphic designers from all countries. Entries typically include web design, portfolios, e-commerce sites, blogs, news websites and social media platforms. Awarded web designs are published at https://dezigners.org/design-category/web

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Unless Agency Web Design
Function
Web Design
Category
Website and Web Design
Discipline
Communication Design
Industry
Software and Branding & Advertising
Colors
Gainsboro, Silver, Black, Dark Gray and Dark Slate Gray
Images
5
Client
Unless agency

The Recognition

Laureate
Fanny De Bray
Country
France
Recognition
A' Design Award
Edition
2021 - 2022
Design ID
#138097

Credits

Team
Amandine Lantelme, Anna Cesa and Fanny de Bray.

Design Details

Unique Properties
After carrying out market analysis to learn more about market trends, competitors’ positioning and best practices within the sector, the agency developed a brand platform to structure the key messages to be conveyed. Made For You worked with CJ Agency to come up with a more meaningful name and to create a logo, a brochure and a website.
Inspiration
The outline of the brand’s monogram is used to draw other circular geometric shapes which structure texts and photos within communication materials and to create icons with which to illustrate key points. The colours and photographs are inspired by nature, reflecting the agency’s values and ambitions. But they are also inspired by the on-trend yet timeless world of luxury and convey the agency’s unique identity and distinctive approach (particularly in terms of its high standards and focus on precision).
Realization and Technology
After several stages of collaborative work to find a meaningful name and messages to convey, the name Unless Agency was chosen: unless it’s possible to do otherwise unless we manage to reconcile purpose & growth unless we can move forward together, differently It conveys the agency’s core values: boldness and optimism. It echoes the idea that everything is possible with the right means and methods to do things properly and precisely.
Specifications
Inspired by the world of publishing, the agency’s brochure goes beyond its history and expertise to highlight the agency’s unique point of view, vision, deeply held beliefs, approach and methods. The brochure begins with a brand manifesto, written in the style of an editorial, and a data-driven report, inspired by press style guidelines. Simple but effective diagrams are designed to facilitate reading and maximise the impact of the messages shared.
Keywords
(communication material) (web design) (digital design)

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