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Press Release

DesignNewswire · COMO, Italy ·

A' Design Award in Graphics, Illustration and Visual Communication Design Goes to Cherish Food Illustration by Chunli Zhou

Chunli Zhou recognized for graphics, illustration and visual communication design by the international grand jury of the 2021 - 2022 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Graphics, Illustration and Visual Communication Design category for Cherish Food Illustration by Chunli Zhou, designed for Northeastern University of China. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

What the A' Design Award Means

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Regarding Cherish Food Illustration

Cherish Food is an illustration series about food conservation. The series shows the growth of grain in chronological order, from sowing in spring to growth in summer and harvest in autumn. Seasonal changes in color and imagery create a sense of progressive layering. Chinese idioms are combined with the drawings to express how hard grain is to obtain. The artwork is made with vector design software and printed with careful attention to detail. The series can be used in print media, on the internet and in animation.

About Chunli Zhou

Her name is Zhou Chunli, who is a doctoral student at Hanyang University in South Korea and a winner of the Hanyang International Scholarship. Master degree at Northeastern University of China. At present, she has published 17 journal papers, 1 book, 2 appearance patents, and won more than 70 awards in domestic and foreign competitions. During my master's degree, I participated in more than 10 tutor projects, participated in 5 international conferences, and made 2 reports in the conferences. He has won more than 20 national scholarships such as first-class scholarships and honorary titles.

Award Record

Chunli Zhou is a winner of 2 A' Design Awards, including this recognition. The awards were granted in the 2021 - 2022 edition of the A' Design Award & Competition.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Cherish Food Illustration
Function
Illustration
Category
Graphics, Illustration and Visual Communication Design
Discipline
Communication Design
Industry
Branding & Advertising and Arts
Colors
Medium Turquoise, Gold, Dark Goldenrod, Pale Turquoise and Goldenrod
Images
5
Client
Northeastern University of China

The Recognition

Laureate
Chunli Zhou
Country
China
Recognition
A' Design Award
Edition
2021 - 2022
Design ID
#137929

Credits

Team
Huo Kai , Designer: Zhou Chunli
Image Credits
Illustration Chunli Zhou 2022.

Design Details

Unique Properties
This 'Cherish Food' illustration illustrates the concept of food conservation through a series of aesthetically pleasing food-growing illustrations that have an overall character of expressiveness, creativity, design and application. Compared to traditional food conservation posters and illustrations, this design uses time as a breakthrough to narrate food conservation in chronological order, making the illustrations more holistic.
Inspiration
Art is a sensual vehicle that reflects life and culture. This Cherish Food llustration design Contains Spring,the season for sowing seeds,Summer,the season of growth,Autumn, the season of harvest,shows the growing process of grains through the changing seasons of spring,summer and autumn. The combination of time, idiom and illustration techniques presents a unique aesthetic that reflects a sense of progressive layering. It can be applied to a variety of expressions, such as the internet, print media and animation.
Research
Cherish Food is one of our traditional virtues and is useful in the construction of the contemporary concept of sustainable development, which is represented by the fact that food is an important part of 'clothing, food, housing and transport'. The illustration shows the growth of food in chronological order, which makes the purpose of the design more intuitive and clear to the viewer. This contributes to our aim of urging people to save food and promote the concept of sustainable development.
Challenge
This 'Cherish Food' illustration is designed to reflect the growing process of grains, incorporating Chinese 'idioms' in the design and using them to reflect the hard-won nature of grain. The final blend of connotation and aesthetics is achieved through translation and procreate software.
Realization and Technology
This series of illustrations and expressions is drawn by illustrator vector design software. It has been produced by a high level of printing and manufacturing technology to show the detail of the beautiful and delicate illustrations, which can also be used in a variety of media for promotional purposes. The hope is to show the great impact of art while demonstrating the charm of the illustrations themselves.
Operation and Interaction
The key is a strong impact that attracts the public, and a high aesthetic effect attracts people's aesthetic interest.
Project Duration and Location
The project starts in December 2021 at Northeastern University in Shenyang, Liaoning Province, China and ends in February 2022 at Northeastern University in Shenyang, Liaoning Province, China.
Specifications
Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size::1800mm (H) x 800mm (W), 300dpi, RGB.
Keywords
Save food, Cherish food, Food conservation, Savings, Valuable,

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