Press Release
Will Would Art Exhibition Hall by Churan Sa Wins the Bronze A' Design Award in Interior Space and Exhibition Design
Churan Sa honored for interior space and exhibition design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ Will Would Art Exhibition Hall by Churan Sa, designed for Shenzhen Ruyu Space Design Co., LTD, has been granted the Bronze A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Will Would Art Exhibition Hall
Will Would is an art exhibition hall in Shenzhen, China, that brings together art, design, furniture, floriculture and a salon. The interior is arranged to display works by ordinary makers and collectors, not only by famous artists. Three internal courtyards carry natural light into the plan and connect the different functions, so clear boundaries are replaced by soft light. A meeting room with a revolving door and a stove is placed on the first floor, beside an open living room used for social events. The materials include grey terrazzo, wood veneer and brushed stainless steel.
About Churan Sa
Churan Sa: The founder and creative director of Shenzhen Ruyu Space Design Co.,LTD Representative Works: Zhongnan Xiyue Sales Center (Haimen), Donde Real Estate Mantang Yue Sales Center (Huangshi), Vanke Yuxi Binjiang Model Room (Wuhan), Donde Real Estate Heshan Yue Sales Center (Jiaxing), Shangyue City Sales Center (Nantong), Zhongnan Yuefu Marketing Center and Model Room (Zhangjiagang), Donde Real Estate Jiabao Park Yue Sales Center (Xi 'an), Shokai Zhonggeng Xiangkai Liantian Model Room (Fuzhou), Hejing Real Estate Nanzhuang Sales Center (Foshan), Xi 'an Dangdai Jing MOMA Marketing Center and model room (Xi 'an), Xiangyuan Changsha Meixi Lake Project Sales Office (Changsha) Awards: The...
Award Record
This recognition makes Churan Sa a winner of 1 A' Design Award.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/137489
- A' Design Award Page: https://competition.adesignaward.com/137489
- Media Showcase: https://www.designnewsroom.com/!137489
- Laureate Profile: https://dezigners.org/d/328188
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Will Would Art Exhibition Hall
- Function
- Art Exhibition Hall
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Gray, Dark Gray, Light Gray, Dim Gray and Silver
- Images
- 5
- Client
- Shenzhen Ruyu Space Design Co., LTD
The Recognition
- Laureate
- Churan Sa
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #137489
Credits
- Image Credits
- Photographer Wang Ting, Will Would, 2021.
Design Details
- Unique Properties
- Will Would is an aesthetic cluster of art, design, furniture, floriculture and salon. As its aesthetic claim goes, will would attempts to discuss a relationship through the design of the exhibition hall how people and things establish a connection in space and how the meaning of things is acquired. In the process of spatial development, the narration of people and thing slowly unfolds through the fuzzy interface.
- Inspiration
- Most of the craftsman and ordinary collectors are simple, without too much business thinking and unable to attract more like-minded people. Therefore, I ask myself: Does an exhibition have to show artworks by famous artists? Can we make an exhibition of ordinary people? Based on this, our team carried out a fusion and "grafting", to launch an art exhibition of ordinary people with extensibility and social value in the nature of commerce.
- Research
- Many years ago, I came across a busker who was writing life with his broken hands. At that time, I felt deeply in my heart that real art has no fixed form, art can not only be presented by celebrities, nor can it only be presented in museums and galleries. Even the disabled people on the street can bravely express their own life. This touch planted a seed in my heart.
- Challenge
- When we found this space, the ground floor was a closed dark space. In all spaces, the space with poor lighting often has the lowest utilization rate and the shortest stay time. We use design techniques to break this trend and reconstruct the ground floor, to make it the most attractive place in the whole space. We moved the stairway under the window to introduce external natural light, and change the wall of the inner courtyard into a window view to introduce the light of the courtyard.
- Realization and Technology
- A YIP negotiation room is arranged on the first floor, which has a ceremonial revolving door and a warm stove, to make it comfortable and homely. On the other side is a large empty living room with open center table, which is not only a symbol of villa luxury, but also carries more functions of social activities. We hope to have different theme activities every month.
- Operation and Interaction
- Three "courtyards" are placed in the space, through which the landscape either horizontally or vertically penetrating the different functional divisions. It makes space interpenetrate and lead to sensory continuity. Meanwhile, these courtyards also become the medium of light and bring natural light to different space. With the intervention of light, the clear boundary is replaced by soft bright. The warmth touched by vision makes things seem "connected", with soft and fuzzy boundaries.
- Project Duration and Location
- The project was launched in Shenzhen, Guangdong Province, China in November 2020 and completed in January 2021, it was exhibited in Shenzhen, Guangdong Province in April 2021.
- Specifications
- We use unified and simple materials in the interior space, including large areas of cold grey terrazzo, simple wood veneer, the same color composite floor and bronze brushed stainless steel to enhance the texture. The collision of these materials makes the interior design simple and powerful. What we want to express more is that interior style is like refined decoration, it is neuter and inclusive. We can use display and soft decoration to improve and change it.
- Keywords
- Ordinary People's Art Exhibition, Home Aesthetic Space, Composite Commerce, Fuzzy Cluster , Diversity, More Possibilities
