A' Design Award in Movie, Video and Animation Design Goes to Uncontrolled Love Publicity for Public Exhibition by Ziyue Hu

The international grand jury of the 2021 - 2022 A' Design Award & Competition recognizes Ziyue Hu for movie, video and animation design

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Movie, Video and Animation Design category for Uncontrolled Love Publicity for Public Exhibition by Ziyue Hu, designed for Lu Xun Academy of Fine Arts Museum. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

What the A' Design Award Means

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

More About Uncontrolled Love Publicity for Public Exhibition

Uncontrolled Love is a publicity project for a public exhibition against domestic violence. The project includes a website, posters and an animated video. The exhibition presents the negative effects of domestic violence on children through real events and works of art. Visitors are shown how such treatment can harm the physical and mental health of children. Deep colors and a carefully developed painting style were selected to make the message direct and engaging. The aim is to help parents recognize harmful ways of educating children.

About Ziyue Hu

Her name is Hu Ziyue, and her English name is Leah. She is a senior student of Lu Xun Academy of Fine Arts and Salford University in Manchester, UK. Her main achievement is that she has excelled in school and has won the Excellent award of China Jindu Award. I once worked as an intern for two months in A Media company in China. I love taking pictures and I love designing. My friends make me very interesting.

Award Record

This recognition makes Ziyue Hu a winner of 1 A' Design Award.

About the A' Movie, Video and Animation Design Award

The A' Movie Design Award is an international movie design competition recognizing outstanding movie designs by best movie designers and directors worldwide. The competition is organized within the A' Design Award & Competition and is open to movie designers, animation artists, directors and film producers from all countries. Entries typically include feature films, short films, documentaries, animations, music videos and experimental films. Awarded movie designs are published at https://dezigners.org/design-category/movie

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/137404
A' Design Award Page: https://competition.adesignaward.com/137404
Media Showcase: https://www.designnewsroom.com/!137404
Laureate Profile: https://dezigners.org/d/328331

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Uncontrolled Love Publicity for Public Exhibition
Function: Publicity for Public Exhibition
Category: Movie, Video and Animation Design
Discipline: Communication Design
Industry: Entertainment and Arts
Colors: Dark Slate Gray, Orange, Chocolate, Slate Gray and Light Slate Gray
Images: 5
Client: Lu Xun Academy of Fine Arts Museum

The Recognition

Laureate: Ziyue Hu
Country: China
Recognition: A' Design Award
Edition: 2021 - 2022
Design ID: #137404

Credits

Team: Hu Ziyue, Huang Yuexin and Mo Zhibo

Design Details

Unique Properties: This is a publicity work for a public exhibition against domestic violence, which includes website design, poster design and animated video publicity. In this exhibition ,we show the negative effects of domestic violence on children from the perspectives of real events and works of art ，so that visitors can realize how much this kind of education can harm children’s physical and mental health.In order to make parents aware of the wrong way to stop the domestic violence against children.
Inspiration: We were inspired by all the current events in the news and by our own experiences of domestic violence growing up. Too many children today live in the shadow of domestic violence. Their hearts are weak and incomplete. Parents are always doing harm to their children invisibly. It could be physical violence, apathy or a strong desire to control. Even if sometimes parents just want to vent their worries, what they say unintentionally can have a lifelong negative impact on their children.
Research: What we are studying is different types of domestic violence and the impact of domestic violence on children's development. We collect news materials and related statistics on the Internet to provide conceptual support for our work. Our goal is to change parents' attitude towards children's education, so that parents can reflect on whether they inadvertently hurt their children in the process of education.
Challenge: The most difficult part of this design activity is how to present the contents of the exhibition to the audience in a more straightforward and appealing way. In terms of color style and pictures, we have chosen deep and appealing content. The style of painting is also the result of many attempts.
Specifications: Video size: 1920*1080
Keywords: Animated video, web design, exhibition promotion, anti-domestic violence