Press Release
A' Design Award in Packaging Design Goes to New Year Gift Packaging by Tian Wu, Yuting Cai, Meng Xu and Lili Zhai
The international grand jury of the 2021 - 2022 A' Design Award & Competition recognizes Tian Wu, Yuting Cai, Meng Xu and Lili Zhai for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ New Year Gift Packaging by Tian Wu, Yuting Cai, Meng Xu and Lili Zhai, designed for Baidu Online Network Technology (Beijing) Co., Ltd, has been granted the A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About New Year Gift Packaging
New Year Gift is a gift box created for the users of a Chinese input method application. The outer container is a basket made with the traditional thin-strip bamboo weaving craft, so the basket can be kept and reused after opening. The bellyband can be folded into a tiger cap for children, which reduces packaging waste. Inside the box are a calendar and traditional New Year painting plates. The calendar cover is produced with the Fengxiang woodblock printing craft. The set invites families to try these crafts at home.
About Tian Wu, Yuting Cai, Meng Xu and Lili Zhai
Baidu is a leading AI company with a strong Internet foundation. Baidu is one of the few companies in the world that provides full-stack AI technology, including AI chips, software architecture and applications, and is ranked by international organizations as one of the top four AI companies in the world. Baidu's mission is to "make the complex world simpler with technology", and it is committed to "becoming the world's top high-tech company that understands users and helps people grow".
Award Record
With this recognition, Tian Wu, Yuting Cai, Meng Xu and Lili Zhai is a winner of 7 A' Design Awards. All of the awards belong to the 2021 - 2022 edition of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/137355
- A' Design Award Page: https://competition.adesignaward.com/137355
- Media Showcase: https://www.designnewsroom.com/!137355
- Laureate Profile: https://dezigners.org/d/324278
- Further Information from the Laureate: http://youtu.be/j40axda6iXE
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- New Year Gift Packaging
- Function
- Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Lavender, Firebrick, Peru, Light Gray and Rosy Brown
- Images
- 5
- Client
- Baidu Online Network Technology (Beijing) Co., Ltd
The Recognition
- Laureate
- Tian Wu, Yuting Cai, Meng Xu and Lili Zhai
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #137355
Credits
- Team
- Tian Wu,Yuting Cai,MengXu,Lili Zhai,Xiaocong Yu,Xuan Wang,Hongyan He,Yan Wang
Design Details
- Unique Properties
- It is a gift box designed by Baidu Input Method for users. The intangible cultural heritage crafts of China allow users to feel the charms of Chinese culture. The outer packing is a bamboo-weaved basket; the bellyband can be made into a tiger cap, interesting and resource-saving. Inside the box is a calendar and traditional New Year painting plates. The interesting operation enhances traditional experience and shows the artistic features unique to Chinese culture.
- Inspiration
- Intangible cultural heritage is the carrier and crystallization of cultural development in China, but it is being weakened. On the occasion of the Chinese New Year, we dig deeper China's folk culture, and draw such intangible crafts as bamboo weaving, tiger cap, woodblock engraving, hand-painted New Year pictures before integrating them into the design of the New Year gift box in the hope of showing and reshaping the charms of traditional Chinese culture.
- Research
- Paintings on the Spring Festival were mostly known as "paintings celebrating the Spring Festival" in ancient times. Bamboo baskets are often seen in such paintings. Since the Warring States Period and the Qin and Han Dynasties, hufu (a tiger-shaped tally issued to generals for troop movement) became popular. Given the awe-inspiring image of tigers, people in the late Qing Dynasty expected to protect children against demons with tiger, so tiger cap began to prevail.
- Challenge
- Take into full consideration the combination of traditional culture and daily life to design a gift box that is ideal for family interaction. In the process, the handmade part is full of challenges and requires times of tries if the best effect is expected.
- Realization and Technology
- Bamboo basket, also the outer packing of the gift box, applies the traditional thin-thread bamboo weaving craft, demonstrating the sense of beauty of being warm and soft, and also usefulness. The cover of the calendar applies the Fengxiang New Year woodprints craft. After ten steps, from drafting to coloring, and then by rubbing on rice paper with corresponding tools, the traditional craft which has been on the wane can be perfectly presented.
- Operation and Interaction
- Steps of woodblock printing of the calendar are as follows: preparation, that is, put the woodblock evenly on the table and pour some ink into the porcelain dish; inking, that is, coat the surface of the woodblock with ink, put the woodblock still for 10 seconds before coating it with ink for a second time; printing, that is, cover the woodblock with the printing paper, press it with a wood mushroom (a wood mushroom-shaped tool), and then take the paper away.
- Project Duration and Location
- The project was launched in Beijing in November 2021, and the design was completed and product issued to users within the territory of China in January 2022.
- Specifications
- Outer package: foldable paper tape, specification: 350g coated paper (soft touch film), size: 26cm x 63.8cm, printing process: four-color printing, other process: ant line and indentation; bamboo basket, specification: 0.5mm thin bamboo strip, bamboo weaving process: weave the bamboo strip in a back-shaped pattern for ten times at the cover top, use the rattan bark to wrap four corners for reinforcement, bend the bamboo to round corner at the box opening under high temperature, and twine the rattan bark for reinforcement. Size: 26cm x 16cm x 15.
- Keywords
- Gift packaging, New Year, traditional Chinese culture, intangible cultural heritage, handicraft
