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Press Release

DesignNewswire · COMO, Italy ·

The Story Begins Interior Design by Cx Soon and Peyyi Beh Is Granted the A' Design Award in Interior Space and Exhibition Design

Cx Soon and Peyyi Beh honored for interior space and exhibition design by the international grand jury of the 2021 - 2022 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 28, 2022 /DesignNewswire/ A' Design Award & Competition has announced that The Story Begins Interior Design by Cx Soon and Peyyi Beh, designed for The Chemistry Design Studio, has been granted the A' Design Award in the Interior Space and Exhibition Design category. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

The A' Design Award Explained

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

About The Story Begins Interior Design

The Story Begins is a residential interior design project completed in Kuala Lumpur, Malaysia. The design transforms a twenty eight year old unit into a new home. The original unit had exposed beams, a low ceiling and an impractical structure. A total remodel reorganized the layout to balance practical needs with aesthetic intent. Each space is personalized to suit the character of the client, described as bold and curious. The interior offers a sense of tranquility together with surprising elements. Work took place between November 2021 and February 2022.

About Cx Soon and Peyyi Beh

The Chemistry Design Studio team is constantly going the extra mile, delivering creative design that fulfil functionality, practical work that is aesthetically-pleasing. With the main aim to convey honesty and sincerity via the result delivered, hoping to make this commercial world a little kinder, slowly but surely.

Award Record

This recognition makes Cx Soon and Peyyi Beh a winner of 1 A' Design Award.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://dezigners.org/design-category/interior

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
The Story Begins Interior Design
Function
Interior Design
Category
Interior Space and Exhibition Design
Discipline
Spatial Design
Industry
Architecture and Packaging & Retail
Colors
Black, Saddle Brown, Dark Gray, Gray and Dark Slate Gray
Images
5
Client
The Chemistry Design Studio

The Recognition

Laureate
Cx Soon and Peyyi Beh
Country
Malaysia
Recognition
A' Design Award
Edition
2021 - 2022
Design ID
#136923

Credits

Team
CX, Interior Designer: Peyyi
Image Credits
Image #1 Photographer Lawrence from Pixelaw

Design Details

Unique Properties
Transforming a twenty eight years old unit to this uniquely designed home. At the heart of each space is personalised design work, with idea that was practically and aesthetically shaped. A total remodel process to put together what matters most, suiting the client’s ideals.
Inspiration
Inspiration comes from within the strong chemistry with the client's courage who desire a space that speaks tranquility and yet providing him with surprising elements. Not to miss, the bold explorative mindset from our team of interior designers.
Research
Ideas that are innovative in the aspect of holisticnes, fulfilling the space with aesthetically and practicality, balancing the best of both world.
Challenge
The whole remodelling from the existing unit aged 28 years old that comes with exposed beam, low ceiling, impractical structure and unfavourable condition, and to transform it into a total brand new liveable space.
Realization and Technology
Bold exploration on design identity that shouts and dare to be different especially in Kuala Lumpur, Malaysia
Operation and Interaction
It all started with the Client's contact, with our team communicating ideas that will bring the whole vision to life. The building and remodelling process give the space a new identity, which deemed suitable to the Client's character, he who is an explorer, with boldness and curiosity.
Project Duration and Location
The project started in November 2021 and completed in February 2022, whole process took place in the capital of Malaysia, Kuala Lumpur.
Keywords
Aesthetic, minimalist, contemporary, independent, modern, unique

Good Design Deserves Great Recognition

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