Press Release
Framy Customizable Room Divider by Shinnosuke Hosoda Wins the Silver A' Design Award in Furniture Design
Shinnosuke Hosoda acknowledged for furniture design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Framy Customizable Room Divider by Shinnosuke Hosoda, designed for Sense of Fun, has been granted the Silver A' Design Award in the Furniture Design category. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Framy Customizable Room Divider
Framy is a customizable room divider designed for homes with limited space. Framy is assembled from any combination of seven panel types, including hanger, ladder, whiteboard, canvas pockets, mirror, sound absorption board and peg board. The panels are joined with hook and loop fasteners, so the divider can be set up quickly and folded flat for storage. Framy can also be used as a clothing rack or an organizer. The panels are made of plywood produced from thinned wood sourced in Hokkaido, Japan, a material that is often discarded.
About Shinnosuke Hosoda
Sof is a small factory in Tokyo directed by Hosoda, and works to create novel products and offer fresh experiences through innovative and skilled manufacturing with the principle of bringing playfulness to product design at its core. They put great importance on the creativity and joyfulness of the craftsmen because they believe that the product reflects these attributes. With their pieces, Sof aims for a newness that suits contemporary lifestyles.
Award Record
Shinnosuke Hosoda is a winner of 1 A' Design Award, including this recognition.
About the A' Furniture Design Award
The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. It is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Typical entries include chairs, tables, sofas, beds, cabinets and shelves. The awarded furniture designs are published at https://dezigners.org/design-category/furniture
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/136728
- A' Design Award Page: https://competition.adesignaward.com/136728
- Media Showcase: https://www.designnewsroom.com/!136728
- Laureate Profile: https://dezigners.org/d/324841
- Further Information from the Laureate: http://sense-of-fun.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Framy Customizable Room Divider
- Function
- Customizable Room Divider
- Category
- Furniture Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home
- Colors
- Light Gray, Dark Salmon, Burly Wood, Gainsboro and Peru
- Images
- 5
- Client
- Sense of Fun
The Recognition
- Laureate
- Shinnosuke Hosoda
- Country
- Japan
- Recognition
- Silver A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #136728
Credits
- Team
- Kotaro Imai
- Image Credits
- Kotaro Imai, 2021. Image #2, #3, #4 : Kotaro Imai, 2021.
Design Details
- Unique Properties
- Completely customizable from any combination of 7 panels, this is a new type of room divider for effective use of limited space. It can fit in every room in your home to suit your needs. Framy could be used as a clothing rack or a helpful organizer. It could also serve as a room divider for several people working from home. Framy can easily be folded up and stored when not in use. This unique piece of furniture adjusts to you and your lifestyle with infinite possibilities.
- Inspiration
- With the recent shifts toward new ways of working and the increase in teleworking, the lines between work and homelife have blurred, and it became difficult to separate work and homelife, ignoring the temptations of Netflix, and staying focused on work in the atmosphere of home. I strongly felt that these issues stemmed from this new working and lifestyle, and that notion inspired me to create this unique piece of furniture, Framy, which can help solve these issues.
- Research
- To research consumer needs, refine aspects, target customer base (age, family structure), various dividers with potential combinations were presented through web survey (June 2021) with 113 participants. The age ranged 30s to 40s, families of 3 or more accounted for 70% of the answers. The popular use is as a clothes rack, types & combinations are intended to use for teleworking, indicating dividers for small spaces with easily customizable and adaptable. The hook & loop fasteners allow users quickly set up the piece and attach accessories, offering a high degree of flexibility.
- Challenge
- Applying the hook and loop fasteners used to connect the panels was the biggest challenge for us. It is essential that users are able to quickly set up the piece for Framy being easily customizable and adaptable. There were some options for the joint part such as metal or string hinges; however, we use the hook and loop fasteners which is unprecedented, hence it was required a large amount of time to verify the durability, number, and length. For smooth opening and closing of the divider, different panel widths and the round and chamfer types were tested.
- Realization and Technology
- With Japan being one of the most heavily forested countries in the world, we specialize in manufacturing furniture from Japanese sources. We make positive use of the wood produced in forest thinning, which is usually discarded. This use is significant for us to actively participate in protecting the land and nature. We use a type of plywood called, Eco Shira Plywood to build Framy. All wood used to produce this plywood stems from forests thinned in Hokkaido Japan; it is characterized by high strength and a beautiful cross section. The plywood is well balanced between design and eco-friendliness.
- Operation and Interaction
- There are 7 types of panels that can be integrated into Framy: Hanger, Ladder, Whiteboard, Canvas pockets, Mirror, Sound absorption board, and Peg board. Customers can choose any combination of panels based on the intended use of the piece. e.g.) it can be used as; a ladder rack with 1 panel leaning against the wall, a hanger rack by connecting 2 to 4 frames, or a room divider with storage capacity when creating a dedicated workspace. Sound absorption panels might help to diminish distracting noise. Your lifestyle options will benefit from the flexibility of this furniture.
- Project Duration and Location
- The project started in March 2021 in Tokyo and finished in July 2021, and was first sold through a Japanese crowdfunding website in August 2021, and won the Japan Wood Design Award 2021 in October 2021.
- Specifications
- Width 450mm x Depth 24mm x Height 1,700mm, Weight 2.9kg
- Keywords
- home furniture, organizer, room divider, folding, SOF, wood products, panels, product, interior, multifunctional, craft of furniture making,
