Venus Team Is Honored with the Bronze A' Design Award for Guotai Panda Bionic Chinese Baijiu Packaging in Packaging Design

Venus Team acknowledged for packaging design by the international grand jury of the 2021 - 2022 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 28, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Packaging Design category for Guotai Panda Bionic Chinese Baijiu Packaging by Venus Team, designed for Shenzhen Baixinglong Creative Packaging Co., Ltd. The result belongs to the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

About the Bronze A' Design Award

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

More About Guotai Panda Bionic Chinese Baijiu Packaging

Guotai Panda is a ceramic bottle designed for Chinese baijiu. The bottle uses abstract bionic forms to represent a panda. A groove in the bottle body forms an abstract panda arm and combines the bionic shape with ergonomics. The groove is non-slip and makes the bottle easier to hold. The bottle is held by the groove while the metal cap is turned with the other hand. The body of the bottle is streamlined and dynamic. The black, white and gold colors express oriental philosophy. The capacity is 500 millilitres.

About Venus Team

Jiahuizi Xu, packaging designer from the Venus team of Baixinglong in China. In addition to designing to meet client needs, she adds to her understanding of the world and philosophy. She believes observing what's going on around you makes design interesting.

Award Record

With this recognition, Venus Team is a winner of 1 A' Design Award.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/136672
A' Design Award Page: https://competition.adesignaward.com/136672
Media Showcase: https://www.designnewsroom.com/!136672
Laureate Profile: https://dezigners.org/d/327123

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Guotai Panda Bionic Chinese Baijiu Packaging
Function: Bionic Chinese Baijiu Packaging
Category: Packaging Design
Discipline: Communication Design
Industry: Packaging & Retail, Branding & Advertising and Manufacturing
Colors: Gainsboro, Light Gray, White Smoke, Silver and Dark Gray
Images: 5
Client: Shenzhen Baixinglong Creative Packaging Co., Ltd

The Recognition

Laureate: Venus Team
Country: China
Recognition: Bronze A' Design Award
Edition: 2021 - 2022
Design ID: #136672

Credits

Image Credits: Packaging Designer Jiahuizi Xu, SHENZHEN BAIXINGLONG CREATIVE PACKAGING, 2022.; Packaging Designer Jiahuizi Xu, SHENZHEN BAIXINGLONG CREATIVE PACKAGING, 2022. Video Credits: Packaging Designer Jiahuizi Xu, SHENZHEN BAIXINGLONG CREATIVE PACKAGING, 2022.

Design Details

Unique Properties: This is a panda-themed bottle designed for Guotai Winery in Guizhou, China. Use abstract bionic forms to represent pandas. The bionic shape and ergonomics are combined to form an abstract panda arm in the groove of the bottle body, which is non-slip and more convenient to use. The shape of the bottle body is full of streamline and dynamic, and the black and white gold color matching shows the oriental philosophy.
Inspiration: The customer put forward a demand for the packaging design of the panda-themed wine. After receiving the demand, I want to find the relationship between people and natural animals through this design, not just a package. I observed pandas on China's IPanda online channel and did a lot of research on pandas. After getting to know the panda in depth, I felt that Chinese philosophy should be used to interpret its image.
Research: Pandas are the animals loved by people all over the world. Through in-depth understanding of pandas, I found that pandas are totem symbols of mysterious oriental culture in people's hearts. Expressing this symbol in an abstract way, combined with ergonomic shape, can increase the interaction between consumers and Chinese panda culture and drive consumers' emotional resonance.
Challenge: How to create a unique bottle shape to express panda, this is a problem. It is also necessary to meet the customer's cost requirements.
Realization and Technology: ceramic wine bottle, metal bottle cap
Operation and Interaction: Hold the bottle in the groove and turn the cap with your other hand to open it. In the groove is an abstract panda arm, which in the hand creates the feeling of interacting with the panda.
Project Duration and Location: The project started in China in January 2022 and completed in China in January 2022.
Specifications: 53%vol Alcohol Content, 500 ml Capacity, Chinese Baijiu packaging
Keywords: Panda, Bionic,Bionic packaging, Chinese Baijiu packaging, Bionic Chinese Baijiu packaging, Chinoiserie, Simple style